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4 Business Networking Events in Edinburgh You Don’t Want to Miss

by Kevin Gallagher on 18/04/2014 08:00

Looking to attend networking events in Edinburgh?

Looking to generate more business leads?

If you are a business owner or sales manager in Edinburgh then a good place to go to meet new people and build relationships with other businesses is a networking event.

I found this hard when I first wanted to get out there and meet new people. There are so many events in Edinburgh that trying to find the time to go to them all and see which ones were best was time consuming.

So I have put this list together to help you cut down on your research and give you some of my experiences of networking events in Edinburgh.

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Topics: Edinburgh

How to Supercharge your Patient Reviews with Google+

by Kevin Gallagher on 15/04/2014 10:29

Do you do enough to encourage patient reviews?

Discover how Google+ can help.

If you are a dentist, chiropractor, physiotherapist or any business that deals with patients then you will understand the importance of patient reviews in your healthcare marketing.

Patient reviews are so important as 70% of people consult reviews before making a decision and 7 in 10 share these reviews with friends.

When your prospective patients are researching your services online, they look to reviews for guidance and with 80% of their searches beginning at a search engine, it makes sense for you to be visible on Google.

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Topics: healthcare marketing

5 Ways Your Edinburgh Business can Become an Authority in Your Industry

by Kevin Gallagher on 04/04/2014 08:00

What would it mean to you for your business to be an industry leader?

If I told you that thought leadership begins by doing one simple thing, would you believe me?

One of the biggest things I hear from CEOs and business owners in Edinburgh is that they want to become an authority within their industry.

How long do you think thought leadership takes?

Do you think that it’s important but it’s something you will get to at some point?

The truth is you will never get to it if you don’t start now, but it is a lot easier than you think.

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Topics: Edinburgh

Here are some Free Healthcare Marketing Tools, but Can You Afford Them?

by Kevin Gallagher on 01/04/2014 08:00

Would you like to save money on your healthcare marketing?

Are free tools really free?

Whenever I went into the supermarket, I always looked for the “buy 2 for” offers as I thought I was saving money.

However, when I looked a little closer, sometimes it was actually more expensive going for the cheaper offer.

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Topics: healthcare marketing

Can Edinburgh CEOs Really Trust Referrals to Grow Their Business?

by Kevin Gallagher on 27/03/2014 08:00

Do you rely on referrals to grow your business?

Are they enough to reach your goals?

I speak to many Edinburgh CEOs and they all have different challenges that they need to overcome to grow their business.

One thing I often hear is that they are frustrated. Although they are getting plenty of referrals it is not enough to grow their business as quickly as they would like.

Referrals are a brilliant way to generate revenue for your business and are a result of great relationships and offering an awesome service or product to your customers.

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Topics: Edinburgh

4 Things IVF Clinics Can Learn From 1 Patient

by Kevin Gallagher on 25/03/2014 08:00

Are you an IVF Clinic?

Looking to understand buyer behaviour online?

Around 48,000 couples per year in the UK receive IVF treatment. My wife and I are one of those 48,000.

Many people don’t like discussing the fact that they are going for IVF as the subject does seem to have some taboo surrounding it.

My wife and I have been trying for a baby for two years with no success and we are about to go for IVF treatment. This post came about because of our frustration on the lack of credible information out there.

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Topics: healthcare marketing

Do Edinburgh Businesses Know Who They Attract with their Digital Marketing?

by Kevin Gallagher on 20/03/2014 08:00

Are you attracting the right people?

Do you know who visits your website?

As an Edinburgh business you need to know who is visiting your website and why.

If you don’t know, then how can you create content that talks to them?

How can you speak to them on a personal level and address their pain points?

By knowing all of these things you can really help to improve your bottom line. In this article I aim to explain the three types of people who are visiting your website right now and why you need to know who they are.

When you do digital marketing, are you getting feedback as to who it is that visits your website and why?

By being able to answer these questions your digital marketing will be far more successful. See below to help you understand who is visiting your website.

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Topics: Edinburgh

4 Secrets of Successful Healthcare Websites

by Kevin Gallagher on 18/03/2014 08:00

Are you in charge of generating more leads?

Is your healthcare website not generating enough leads?

In this article, I will discuss four ways that you can quickly increase the leads on your website. Let’s put into context what you should be converting from your website.

According to a recent study by MarketingSherpa, your healthcare website should be on average converting at 8%. Although this will vary for different verticals within healthcare.

This study suggests that your website should be converting 8 of every 100 people who visit your website.

Is your conversation rate higher?

Then well done you, perhaps you don’t need to read this article. If your website is performing at a much lower rate, then I hope you can get some actionable tips to improve the number of people making contact through your website.

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Topics: healthcare marketing

How Edinburgh Businesses Can Attract Relevant Traffic to Their Website

by Kevin Gallagher on 13/03/2014 08:00

How do you attract the right kind of people to your website?

Is your Edinburgh business struggling to attract the right kind of people?

How do you do this?

Well, you create content that answers your questions that your customers have.

When a prospect first begins to research your services online, they begin with typing a question into a search engine.

Around 81% of all purchasing decisions start with a search on services such as Google.

By creating a blog on your website and answering the questions, you will show up in the search results for these questions.

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Topics: Edinburgh

The Shocking Truth about Your Healthcare Website That May Be Crippling Your Business

by Kevin Gallagher on 11/03/2014 08:00

Is your healthcare business generating enough leads?

Are you acquiring patients at the rate you want?

In this post I will show you how to create this sales engine and nurture your traffic from a stranger right the way through to a happy patient or client.

In the good old days, healthcare businesses only needed a simple web presence as old traditional marketing was still effective.

As time has gone by more and more businesses have seen a sharp decrease in the ROI from the old traditional marketing (I question if we ever knew the ROI of outbound marketing).

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Topics: healthcare marketing

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