The way people buy conservatories has changed, has your conservatory business changed to meet this?
This change is wide spread across most industries and the conservatory industry is no different.
I am sure you have noticed that your customers are much better informed about your products than ever before.
Have you also noticed they are not responding to traditional advertising as much as they used to?
This is because the tables have finally turned, people no longer want to hear your sales talk.
They want to make up their own mind on what type of conservatory to buy and who from.
They do their own research.