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7 Facebook Marketing Tips for Home Improvement Companies


by Kevin Gallagher

Is your home improvement business getting the most out of Facebook?

With 1.09 billion people logging onto Facebook every day, many companies are on there promoting and sharing their content to attract the attention of homeowners and potential new prospects.

In fact, around 77% of B2C businesses acquire customers from Facebook - a stat that proves it could be worth while investing a little bit of time in!

Perhaps you've already joined but are feeling disappointed with the levels of engagement you've seen so far, and are wondering if it's actually worthwhile for acquiring new home improvement leads - or maybe you're only just thinking of setting up your FB page for the first time and want to know where to start.


7 Ways to Boost Your Roofing Company Sales with Quicker, Easier Quotes


by Kevin Gallagher

5 New Construction Marketing Insights for 2016


by Kevin Gallagher

Are you looking to stay on top of the latest trends in construction marketing?

It's important to stay ahead of the competition in any industry, and in order to do that, we have to understand which marketing tactics seem the most prominent, and which are falling by the wayside.

These days, information is always at our fingertips, and as an inbound marketer specialising in helping the construction and home improvement industries, I've been monitoring recent developments in construction marketing with great interest, as the industry evolves to meet changing buyer behaviours.

With that in mind, we've put together five of the most important statistics recently published by the Construction Marketing Association.


How Home Service Companies Can Drive Sales Without Google Ads


by Kevin Gallagher

Good stories can be powerful, and stories about success can spark inspiration, hope, and a new-founded belief in readers where previously there was none.


7 Ways Your Home Services Marketing Plan May Cost You Profits


by Kevin Gallagher

Are you in the process of setting up a new marketing plan for your home improvement business?

Home improvement marketing has evolved in leaps and bounds over the past few years due to significant changes in buying habits - with many firms struggling to keep up.

So, what's the difference between an ineffective marketing plan, and an effective one?

Having specialised in helping home services companies make sense of the changing needs of their customers, I've put together some of the potential ways your marketing plan could end up losing you profits.


Home Improvement Companies: Save 31% on Google Advertising Costs


by Kevin Gallagher

Are Google ads draining your home improvement company's budget?

Many home improvement companies I work with provide services within a specific location, so when they use Google paid search, they go for keywords with the geographic extension at the end - for example 'roofing Edinburgh'.

However, doing it this way could be costing you money.

Using a geographic extension can be good, but what you'll find is that there may not be as many people searching for this as you might think.


Improve your Google advertising in less than 30 mins a week


by Kevin Gallagher

Is your home improvement business's Google ads campaign all set up, but you're simply not seeing the results you'd ideally like?

You've probably chosen some keywords and set up a couple of ads, but not much is happening. If you're feeling unsure about what to do next, you're not alone.

The thing with Google ads is that it's not a 'set it and forget it' platform; just like all types of marketing, you need to keep testing to improve the effectiveness of your campaign.


How Home Improvement Companies Can Reduce Their Google Ads Spend


by Kevin Gallagher

If you own a home improvement company, then I’m sure you’ve probably tried or are currently using Google ads to help promote your business.

I’m also sure you know this can be a good way to get buying customers to your site - but God, it can be expensive.

In my 15 years’ experience in conducting Google ads campaigns for the home services industry, I wanted to list the five most common mistakes I’ve seen over the years and the way to fix them. 


Close 84% More Home Improvement Leads With Better Body Language


by Kevin Gallagher

Are you closing enough home improvement leads for your business?

Sometimes, getting that all-important sale can be the best feeling in the world - but getting close to that sale, and then finding out you've lost it at the very last hurdle is definitely one of the most frustrating.

As an inbound marketer specialising in helping businesses in the home improvement sector generate more leads, I know you guys are usually pretty good at your game.

However, what if I told you there was a way you could close more home improvement leads, just by changing your body language?


10 of the Best Home Improvement Marketing Ideas


by Kevin Gallagher

Are you in need of new home improvement marketing ideas to help grow your business?