It’s easy to understand why you might want to keep track of your SEO.
One of the most obvious ways to do this is via SEO tools. But how good are they really?
I get asked by so many marketing managers about the real value of SEO tools, and whether any of them are actually useful. It’s a difficult question to answer, because I’ve personally never really had much use out of them.
Below, I’m going to explore a little more about what SEO tools have to offer, and whether any of them are actually worth paying money for.