With the healthcare industry constantly expanding and becoming more diverse than ever, how can one establish thought leadership in healthcare marketing?
It's a question many healthcare businesses both large and small are currently asking, and we're going to take a look at just some of the ways you can establish yourself as a thought leader in the continually evolving industry that is healthcare.
What makes good thought leadership, anyway?
Thought leadership is generally born out of finding a way to strategically differentiate yourself from the cacophony of corporate voices, and proving your worth in a saturated industry.
Another way of looking at it is this: imagine there's a constant discussion going on, with a number of voices all clamoring to the spotlight to be heard. Thought leaders are the ones that add to the ongoing dialogue, rather than distracting from it.
True thought leaders end up becoming more valued than businessess who are simply trying to push a product or generate sales, but unless you get lucky, it takes more than just a blog published in the right place and the faith that people will like it and somehow place your firm on an escalated pedestal of praise.