The Inbound Marketing Learning Centre


13 Quick Online Marketing Tips for Small Business


by Kevin Gallagher

Are you on the lookout for online marketing tips for small business?

When you're running a small company, your focus is usually on delighting your customers and building up business bit-by-bit. Perhaps you've already been trying your hand at some digital marketing or content marketing techniques, but want to find some nifty tips and tricks that will help you see results faster.

As an experienced marketer for over 20 years, I just love helping my clients to identify 'quick wins' that will contribute to getting them where they need to be in terms of business growth.


13 Ways to Drive Traffic to Your Website Without Advertising


by Kevin Gallagher

Do you want to attract more traffic to your website, without having to pay for it?

Sure, Google Ads is one way to drive more traffic to your business, but that doesn't mean it's the only way, and I've lost count of how many times I've been asked by business owners which methods actually work, without having to resort to paid advertising.


B2B Content Marketing Strategies and Ideas That Get Results


by Kevin Gallagher

Are you looking for content marketing strategies and ideas to help you grow your business?

Like SEO and social media before it, B2B companies are beginning to understand that they need content marketing to help them generate more business online - however, not everyone's sure of exactly what it entails, or how to get it right.

According to the Content Marketing Institute, 48% of companies say they have a content marketing strategy, but it is undocumented. Out of those companies, only 32% rated their strategy highly in terms of effectiveness, compared to 60% of those had documented strategies.

In this blog post, I'm not only going to explain the ins and outs of content marketing, but also:


Construction Marketing: How to Stop Relying on Friends and Referrals


by Kevin Gallagher

Is your construction business still relying on friends and referrals to get by?

Many construction businesses come to me looking for new ways to increase their leads and sales, and I usually hear the same, worrying story; that each month it's becoming harder and harder to find new customers to engage with.

If that sounds like you, I feel your pain - I really do.

But what if I told you there was a way your business could stop relying on friends and referrals - for good? It's called inbound marketing, and it's all about creating a powerful sales engine that will generate you leads and sales for years to come.

And below, I'm going to detail exactly how you start today.


15 Must-Have Digital Marketing Tools to Grow Your Business


by Kevin Gallagher

Are you looking for some handy digital marketing tools to help your business succeed?

Finding the right tools to improve your marketing campaigns can be a bit of a minefield nowadays, as the market has become saturated with so many different bits of software and apps all promising to do different things - and many of their services can overlap into each other.


How to Find the Best Digital Marketing Agency in Edinburgh


by Kevin Gallagher

Are you looking to invest in digital marketing for your business?

Perhaps you want more leads and sales to grow your business, and in order to do that effectively, you need an experienced digital marketing agency in Edinburgh to take the lead and light the way forward to success.

In this blog post, I'm going to talk about:

  • How to get a digital marketing strategy for your business
  • 10 questions to ask a digital marketing agency
  • 7 of the best digital marketing agencies in Edinburgh, and;
  • What can make your relationship with a digital marketing agency fail (and how to avoid it)

5 Reasons Word of Mouth Only Gets Construction Businesses So Far


by Kevin Gallagher

Does your construction business pride itself on word of mouth to get new business?

Perhaps you think that because you're offering a great quality service or products, and making sure your customers are always delighted at the end of the day, that your work will speak for for itself -and of course, to an extent that's true.

Don't get me wrong - word of mouth is amazing, and if your company is getting business from referrals and people saying great things about you, you're definitely doing something right. I'm even sure that in the past, many successful businesses have built great names for themselves using word of mouth alone.


The 5 Most Important Lessons I've Learned from Construction Marketing


by Kevin Gallagher

Are you looking for reliable ways to market your construction business?

Having come from a construction background myself, I know that it's more than likely you've worked hard to build your construction business up over the years - just as I've done with Stargazer. And I want to help.

That's why I've really sat down and thought about the biggest lessons I've learned from construction marketing over the years, so I can share this valuable information with you - you never know, you might learn a thing or two.

So, without further ado, here are the top five lessons I've learned from construction marketing:


How Construction Companies Can Distance Themselves From Cowboys


by Kevin Gallagher

Are you still trying to work out how to distance your construction business from the cowboys?

It's an ongoing concern for many businesses that approach me here at Stargazer; that image of the lazy builder or joiner who cuts corners and deliberately rips off honest customers. It leaves a bad taste in the mouth, and can do a huge amount of damage to the construction industry's reputation as a whole.

Perhaps you've even given quotes to customers who've been scammed in the past, and have been wary about doing business with you for that very reason - hell, you may even have lost business because you couldn't demonstrate trust.

In this blog post, I'm going to tell you how to distance yourself from cowboys once and for all - with inbound marketing.


13 Ways to Generate Construction Leads for Your Business


by Kevin Gallagher

Are you looking for some of the best tried and tested ways to generate more construction leads?

As an inbound marketer who specialises in construction, this is something I get asked about a lot, and usually goes along the lines of: "How can I get more of the leads I need to grow my business?"

A recent survey from the Construction Marketing Association actually looked at some of the most popular construction marketing techniques for acquiring new leads, and we've compiled a list of some of them below - as well as adding in a couple of our own!

To make things even more interesting, I've personally evaluated and ranked the effectiveness of each of these 13 tips based on time, cost, effort, and the return you can expect, with a score of 1 - 5 (5 being the best).

Is it possible to double, even TRIPLE, your profits in 6 months?


Our clients do. And you can get the same plan they use--customised for your business and audience--FREE
Just give us a call at 01750 21379 or enter your email below.

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