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How Your Home Improvement Company Can Rise to the Top of Google Search


by Kevin Gallagher

Are you wondering how you can boost your home improvement company's Google search rankings?

You may see climbing to the top of Google as a must to help grow your business, but you're not alone - that's what makes it so difficult!

In fact, in all the years working as a digital marketer, this has got to be one of the biggest things I get asked about by home improvement companies just likes yours all the time!


7 Key Ingredients for a Successful Home Improvement Company Website


by Kevin Gallagher

Is your home improvement company's website the absolute best it can be?

Here at Stargazer, I make a living helping home improvement companies just like yours get it right online; after all, your website can be your best salesperson - if you let it.

We've even written an in-depth guide listing 25 of the best website enhancements that will help fill your appointment book with new prospects and leads.

But what are the absolute must-have key ingredients for a home improvement website? Here are seven of the most important things you need to make your website a success:


Home Improvement Sales: How to Educate Customers on Low Quotes


by Kevin Gallagher

Is your home improvement business struggling to compete with super low quotes?

If your customers' heads are being turned by companies offering the same services for a much cheaper price, you might start fretting about lost opportunities and not closing enough sales.

But how do you educate your customers on the dangers of accepting dirt cheap quotes?

Well, one way is to publish the dangers of low quotes on your website - the best place to educate your customers with helpful, informative content.


3 Home Improvement Sales Objections and How to Overcome Them


by Kevin Gallagher

Does your home improvement company know the best way to deal with sales objections?


7 Facebook Marketing Tips for Home Improvement Companies


by Kevin Gallagher

Is your home improvement business getting the most out of Facebook?

With 1.09 billion people logging onto Facebook every day, many companies are on there promoting and sharing their content to attract the attention of homeowners and potential new prospects.

In fact, around 77% of B2C businesses acquire customers from Facebook - a stat that proves it could be worth while investing a little bit of time in!

Perhaps you've already joined but are feeling disappointed with the levels of engagement you've seen so far, and are wondering if it's actually worthwhile for acquiring new home improvement leads - or maybe you're only just thinking of setting up your FB page for the first time and want to know where to start.


7 Ways to Boost Your Roofing Company Sales with Quicker, Easier Quotes


by Kevin Gallagher

5 New Construction Marketing Insights for 2016


by Kevin Gallagher

Are you looking to stay on top of the latest trends in construction marketing?

It's important to stay ahead of the competition in any industry, and in order to do that, we have to understand which marketing tactics seem the most prominent, and which are falling by the wayside.

These days, information is always at our fingertips, and as an inbound marketer specialising in helping the construction and home improvement industries, I've been monitoring recent developments in construction marketing with great interest, as the industry evolves to meet changing buyer behaviours.

With that in mind, we've put together five of the most important statistics recently published by the Construction Marketing Association.


How Home Service Companies Can Drive Sales Without Google Ads


by Kevin Gallagher

Good stories can be powerful, and stories about success can spark inspiration, hope, and a new-founded belief in readers where previously there was none.


7 Ways Your Home Services Marketing Plan May Cost You Profits


by Kevin Gallagher

Are you in the process of setting up a new marketing plan for your home improvement business?

Home improvement marketing has evolved in leaps and bounds over the past few years due to significant changes in buying habits - with many firms struggling to keep up.

So, what's the difference between an ineffective marketing plan, and an effective one?

Having specialised in helping home services companies make sense of the changing needs of their customers, I've put together some of the potential ways your marketing plan could end up losing you profits.


Home Improvement Companies: Save 31% on Google Advertising Costs


by Kevin Gallagher

Are Google ads draining your home improvement company's budget?

Many home improvement companies I work with provide services within a specific location, so when they use Google paid search, they go for keywords with the geographic extension at the end - for example 'roofing Edinburgh'.

However, doing it this way could be costing you money.

Using a geographic extension can be good, but what you'll find is that there may not be as many people searching for this as you might think.