B2B Content Marketing Strategies and Ideas That Get Results
Are you looking for content marketing strategies and ideas to help you grow your business?
Like SEO and social media before it, B2B companies are beginning to understand that they need content marketing to help them generate more business online - however, not everyone's sure of exactly what it entails, or how to get it right.
According to the Content Marketing Institute, 48% of companies say they have a content marketing strategy, but it is undocumented. Out of those companies, only 32% rated their strategy highly in terms of effectiveness, compared to 60% of those had documented strategies.
In this blog post, I'm not only going to explain the ins and outs of content marketing, but also: