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What is an Inbound Marketing Agency?

by Kevin Gallagher on 22/01/15 08:30

The contrasts between outbound and inbound marketing can mean a complete world of difference when it comes to a company’s ROI, revenue, sales numbers, and of course how their marketing is perceived by others.

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Topics: Inbound marketing

Why Your Old Healthcare Marketing Model Won’t Work in 2015

by Kevin Gallagher on 21/01/15 15:00

Times change and you have to change with them or you may not be here in five years. This isn’t so much about changing the way you market your healthcare business but more about changing the way you think.

I’m going to show you why what you are doing is not working anymore and what you should be doing to grow your healthcare business in 2015 and beyond.

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Topics: healthcare marketing

What I have Learned from my First Two Years in Business

by Kevin Gallagher on 15/01/15 14:40

The first thing I have learned is that it is a lot harder than I thought!

If you don’t have experience in sales or have people in your business that do, then it’s going to be even harder.

I started in business with a clear idea of what I was going to do. I was going to create a company that was going to give our clients an amazing service that will really make a difference to their business.

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Topics: Inbound marketing, healthcare marketing

Clinic Marketing: Why 2015 is Going to be Your Best Year for Sales Yet

by Kevin Gallagher on 13/01/15 14:19

The New Year is typically a time for new resolutions and fresh starts. Now is a good time for me to talk to you about you're clinic marketing.

Following some of my advice could result in more patients through the doors for you this year more so than any other.

However this will mean you making some changes and there is no better time to make a change than right now.

You have to start to think about being helpful in every way you can to your prospecting patients.

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Topics: healthcare marketing

My Website Traffic Dropped off a Cliff after a Redesign, Now What?

by Kevin Gallagher on 07/11/14 12:40

New website but no new traffic?

Isn’t a new website meant to bring you more sales, not less?

If you are a Marketing Manager who has just completed a new website design project, or you are a business owner who is scratching their head as the latest sales report shows a massive drop in sales via the web, then don’t worry this post may be for you.

In this post I will show you some of the most common reasons that may cause a drop in leads and sales and ways to fix them.

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Topics: \website Design

How to Conduct A Website Audit: The deltaDNA Story

by Kevin Gallagher on 22/10/14 12:05

If you are a SAAS company or are looking to improve the performance of your website I am pretty confident that you will find something useful in this research.

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Topics: Edinburgh, Inbound marketing, healthcare marketing

Where's the Best Email Marketing Companies in Edinburgh?

by Kevin Gallagher on 30/09/14 11:22

Is your email database full of uninterested people?

Is your Edinburgh business needing help getting the right people to open your emails?

Email marketing is often a misunderstood marketing channel but can be your best source of leads and repeat business.

If your are an Edinburgh business and you want to increase the size of your email database or increase your open rates then perhaps you’ll turn to email marketing services for help.

In this final best of Edinburgh series I apologise if you came to this post looking for a list of email marketing services in Edinburgh, as you may be disappointed. 

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Topics: Edinburgh, email automation

The Best Social Media Management Agency In Edinburgh

by Kevin Gallagher on 29/09/14 09:08

Have you heard that you must be doing social media?

Are you looking for the best company to help you in Edinburgh?

In this penultimate post on the best of Edinburgh series we look at social media management agencies in Edinburgh.

When I speak to businesses they ask me about social media and how important it is. My answer is always the same and it goes something like this.

Social media is just a small part of your marketing strategy and social media on its own won’t increase sales and revenue for your business.

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Topics: Edinburgh, Social Media

The Best Content Marketing Companies In Edinburgh You May Have Missed

by Kevin Gallagher on 23/09/14 16:18

Are you beginning to realise the importance of Content Marketing?
Are you looking for Content Marketing services in Edinburgh?

As part of our best of Edinburgh series of blog posts we now turn our attention to content marketing Edinburgh.

Unfortunately I could not find any dedicated Content Marketing firms in Edinburgh but there is a reason for this – let me explain.

Content Marketing, as a service, is pretty new and many digital agencies are just beginning to offer this service. So finding one that is solely dedicated to Content in Edinburgh is hard.

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Topics: Edinburgh, Content Marketing

The Best PPC Companies in Edinburgh That Are Worth A Click

by Kevin Gallagher on 22/09/14 11:50

Need help generating traffic to your website?

Does your Edinburgh business need to increase revenue?

If the answer to these questions is yes and let face it in most cases it is then a well targeted Google ads campaign may be the answer.

I was recently in the market for a new computer as my windows machine kept freezing and giving me poor performance, which was common for all the computers I have had, as they have all been windows machines.

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Topics: Edinburgh

Who is This Blog For?

If you are a CEO, Business owner, Sales Director or marketing manager we hope you will find the information here helpful.

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