Are you a UK private hospital?
Are you worried about using social media because of negative comments?
This is a very common fear, many private hospitals I speak to know they should be active on social media but they are afraid of negative comments.
Believe it or not when it comes to social media in healthcare negative comments are not all that common, however many healthcare providers think that they will be bombarded with negative comments as soon as they create a Twitter page.
In all the time I have been managing Stargazer’s social media I can only recall one negative comment.
According to a recent study by the BMJ Quality and Safety Journal that examined over 200,000 tweets sent to NHS hospitals over a year, 70% that were positive.