Are you spending £100s or even £1,000s on Google Ads?
Does your healthcare business see good returns on this investment?
With the healthcare industry spending more on advertising than any other industry, it surprises me to see how many of them are doing it the wrong way round.
The internal conversation goes something like this:
Mr Owner: “We need to get traffic to our website so we can generate more patients.”
Marketing manager: “Why don’t we create Google ads to drive instant traffic to our website? This will get us more patients.”
Mr Owner: “Great, let’s do that.”
The challenge with this scenario is that what you are effectively doing is paying to send traffic to your website that clearly can’t handle turning them into patients.
I like to use the analogy of you wouldn’t pay good money for leads and then pass them onto your worst sales person to close.