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5 Ideas for Marketing a Home Improvement Business Economically


by Kevin Gallagher

Are you looking for budget-friendly ways of marketing a home improvement business?

If you're running a small business, you're probably looking out for smart ways to get the most out of your money when it comes to marketing - and you may be worried about throwing your budget down the drain with Google ads that just aren't getting good enough results (if so, read this).

And as for home improvement lead generation companies - they can often provide poor quality leads that just aren't always worth the money.


Home Improvement Marketing Ideas: Attract 94% More Potential Leads


by Kevin Gallagher

Are you looking for home improvement marketing ideas to help grow your business?

These days, content marketing has become one of the most effective ways to reach out and engage with new customers, and content that includes visuals gets up to 94% more views than content without.

The bottom line here? Images are a powerful way to get more out of your marketing. But how can home improvement companies best use this to their advantage?


How Your Home Improvement Company Can Rise to the Top of Google Search


by Kevin Gallagher

Are you wondering how you can boost your home improvement company's Google search rankings?

You may see climbing to the top of Google as a must to help grow your business, but you're not alone - that's what makes it so difficult!

In fact, in all the years working as a digital marketer, this has got to be one of the biggest things I get asked about by home improvement companies just likes yours all the time!


7 Key Ingredients for a Successful Home Improvement Company Website


by Kevin Gallagher

Is your home improvement company's website the absolute best it can be?

Here at Stargazer, I make a living helping home improvement companies just like yours get it right online; after all, your website can be your best salesperson - if you let it.

We've even written an in-depth guide listing 25 of the best website enhancements that will help fill your appointment book with new prospects and leads.

But what are the absolute must-have key ingredients for a home improvement website? Here are seven of the most important things you need to make your website a success:


Home Improvement Sales: How to Educate Customers on Low Quotes


by Kevin Gallagher

Is your home improvement business struggling to compete with super low quotes?

If your customers' heads are being turned by companies offering the same services for a much cheaper price, you might start fretting about lost opportunities and not closing enough sales.

But how do you educate your customers on the dangers of accepting dirt cheap quotes?

Well, one way is to publish the dangers of low quotes on your website - the best place to educate your customers with helpful, informative content.


3 Home Improvement Sales Objections and How to Overcome Them


by Kevin Gallagher

Does your home improvement company know the best way to deal with sales objections?


7 Facebook Marketing Tips for Home Improvement Companies


by Kevin Gallagher

Is your home improvement business getting the most out of Facebook?

With 1.09 billion people logging onto Facebook every day, many companies are on there promoting and sharing their content to attract the attention of homeowners and potential new prospects.

In fact, around 77% of B2C businesses acquire customers from Facebook - a stat that proves it could be worth while investing a little bit of time in!

Perhaps you've already joined but are feeling disappointed with the levels of engagement you've seen so far, and are wondering if it's actually worthwhile for acquiring new home improvement leads - or maybe you're only just thinking of setting up your FB page for the first time and want to know where to start.


7 Ways to Boost Your Roofing Company Sales with Quicker, Easier Quotes


by Kevin Gallagher

5 New Construction Marketing Insights for 2016


by Kevin Gallagher

Are you looking to stay on top of the latest trends in construction marketing?

It's important to stay ahead of the competition in any industry, and in order to do that, we have to understand which marketing tactics seem the most prominent, and which are falling by the wayside.

These days, information is always at our fingertips, and as an inbound marketer specialising in helping the construction and home improvement industries, I've been monitoring recent developments in construction marketing with great interest, as the industry evolves to meet changing buyer behaviours.

With that in mind, we've put together five of the most important statistics recently published by the Construction Marketing Association.


How Home Service Companies Can Drive Sales Without Google Ads


by Kevin Gallagher

Good stories can be powerful, and stories about success can spark inspiration, hope, and a new-founded belief in readers where previously there was none.


7 Ways Your Home Services Marketing Plan May Cost You Profits


by Kevin Gallagher

Are you in the process of setting up a new marketing plan for your home improvement business?

Home improvement marketing has evolved in leaps and bounds over the past few years due to significant changes in buying habits - with many firms struggling to keep up.

So, what's the difference between an ineffective marketing plan, and an effective one?

Having specialised in helping home services companies make sense of the changing needs of their customers, I've put together some of the potential ways your marketing plan could end up losing you profits.


Home Improvement Companies: Save 31% on Google Advertising Costs


by Kevin Gallagher

Are Google ads draining your home improvement company's budget?

Many home improvement companies I work with provide services within a specific location, so when they use Google paid search, they go for keywords with the geographic extension at the end - for example 'roofing Edinburgh'.

However, doing it this way could be costing you money.

Using a geographic extension can be good, but what you'll find is that there may not be as many people searching for this as you might think.


Improve your Google advertising in less than 30 mins a week


by Kevin Gallagher

Is your home improvement business's Google ads campaign all set up, but you're simply not seeing the results you'd ideally like?

You've probably chosen some keywords and set up a couple of ads, but not much is happening. If you're feeling unsure about what to do next, you're not alone.

The thing with Google ads is that it's not a 'set it and forget it' platform; just like all types of marketing, you need to keep testing to improve the effectiveness of your campaign.


How Home Improvement Companies Can Reduce Their Google Ads Spend


by Kevin Gallagher

If you own a home improvement company, then I’m sure you’ve probably tried or are currently using Google ads to help promote your business.

I’m also sure you know this can be a good way to get buying customers to your site - but God, it can be expensive.

In my 15 years’ experience in conducting Google ads campaigns for the home services industry, I wanted to list the five most common mistakes I’ve seen over the years and the way to fix them. 


Close 84% More Home Improvement Leads With Better Body Language


by Kevin Gallagher

Are you closing enough home improvement leads for your business?

Sometimes, getting that all-important sale can be the best feeling in the world - but getting close to that sale, and then finding out you've lost it at the very last hurdle is definitely one of the most frustrating.

As an inbound marketer specialising in helping businesses in the home improvement sector generate more leads, I know you guys are usually pretty good at your game.

However, what if I told you there was a way you could close more home improvement leads, just by changing your body language?


10 of the Best Home Improvement Marketing Ideas


by Kevin Gallagher

Are you in need of new home improvement marketing ideas to help grow your business?


Home Improvement Lead Generation Companies [The 7-Step Alternative]


by Kevin Gallagher

Are you thinking of buying leads from a home improvement lead generation company?

Perhaps you're already doing just that, but are open to alternatives that will get you better results - after all, as digital marketing agency Three Deep says, most of the leads you'll get from these online companies will suck.

But, why are they so bad? Let's take it from someone who's been there and done that, and see what they have to say (from the link above):

"In most industries, online lead generation is a big business. If you start a company and prove that you are able to generate a steady stream of leads for a particular product or service, you will find a ready market willing to pay you for the leads you generate."


13 of the Biggest Home Improvement Website Design Don'ts


by Kevin Gallagher

What makes the perfect home improvement website design?

The bad news is, there's no exact science for success - but there are plenty of essential elements that go a long way to making your website an enjoyable user experience that will generate you plenty of leads and sales as a result.

There are also a plethora of home improvement installer website design don'ts that you should probably try your best to avoid, and as a marketer myself, I find myself stumbling across many of these pitfalls on a regular basis.


15 Costly Home Improvement Website Redesign Pitfalls to Avoid


by Kevin Gallagher

Are you about to embark on a website redesign for your home improvement business?


How Much Should a Home Improvement Company Web Design Cost?


by Kevin Gallagher

Want to know how much a new home improvement installer web design should cost, but can’t find a straight answer online?


13 Quick Online Marketing Tips for Small Business


by Kevin Gallagher

Are you on the lookout for online marketing tips for small business?

When you're running a small company, your focus is usually on delighting your customers and building up business bit-by-bit. Perhaps you've already been trying your hand at some digital marketing or content marketing techniques, but want to find some nifty tips and tricks that will help you see results faster.

As an experienced marketer for over 20 years, I just love helping my clients to identify 'quick wins' that will contribute to getting them where they need to be in terms of business growth.


13 Ways to Drive Traffic to Your Website Without Advertising


by Kevin Gallagher

Do you want to attract more traffic to your website, without having to pay for it?

Sure, Google Ads is one way to drive more traffic to your business, but that doesn't mean it's the only way, and I've lost count of how many times I've been asked by business owners which methods actually work, without having to resort to paid advertising.


B2B Content Marketing Strategies and Ideas That Get Results


by Kevin Gallagher

Are you looking for content marketing strategies and ideas to help you grow your business?

Like SEO and social media before it, B2B companies are beginning to understand that they need content marketing to help them generate more business online - however, not everyone's sure of exactly what it entails, or how to get it right.

According to the Content Marketing Institute, 48% of companies say they have a content marketing strategy, but it is undocumented. Out of those companies, only 32% rated their strategy highly in terms of effectiveness, compared to 60% of those had documented strategies.

In this blog post, I'm not only going to explain the ins and outs of content marketing, but also:


Construction Marketing: How to Stop Relying on Friends and Referrals


by Kevin Gallagher

Is your construction business still relying on friends and referrals to get by?

Many construction businesses come to me looking for new ways to increase their leads and sales, and I usually hear the same, worrying story; that each month it's becoming harder and harder to find new customers to engage with.

If that sounds like you, I feel your pain - I really do.

But what if I told you there was a way your business could stop relying on friends and referrals - for good? It's called inbound marketing, and it's all about creating a powerful sales engine that will generate you leads and sales for years to come.

And below, I'm going to detail exactly how you start today.


15 Must-Have Digital Marketing Tools to Grow Your Business


by Kevin Gallagher

Are you looking for some handy digital marketing tools to help your business succeed?

Finding the right tools to improve your marketing campaigns can be a bit of a minefield nowadays, as the market has become saturated with so many different bits of software and apps all promising to do different things - and many of their services can overlap into each other.


How to Find the Best Digital Marketing Agency in Edinburgh


by Kevin Gallagher

Are you looking to invest in digital marketing for your business?

Perhaps you want more leads and sales to grow your business, and in order to do that effectively, you need an experienced digital marketing agency in Edinburgh to take the lead and light the way forward to success.

In this blog post, I'm going to talk about:

  • How to get a digital marketing strategy for your business
  • 10 questions to ask a digital marketing agency
  • 7 of the best digital marketing agencies in Edinburgh, and;
  • What can make your relationship with a digital marketing agency fail (and how to avoid it)

5 Reasons Word of Mouth Only Gets Construction Businesses So Far


by Kevin Gallagher

Does your construction business pride itself on word of mouth to get new business?

Perhaps you think that because you're offering a great quality service or products, and making sure your customers are always delighted at the end of the day, that your work will speak for for itself -and of course, to an extent that's true.

Don't get me wrong - word of mouth is amazing, and if your company is getting business from referrals and people saying great things about you, you're definitely doing something right. I'm even sure that in the past, many successful businesses have built great names for themselves using word of mouth alone.


The 5 Most Important Lessons I've Learned from Construction Marketing


by Kevin Gallagher

Are you looking for reliable ways to market your construction business?

Having come from a construction background myself, I know that it's more than likely you've worked hard to build your construction business up over the years - just as I've done with Stargazer. And I want to help.

That's why I've really sat down and thought about the biggest lessons I've learned from construction marketing over the years, so I can share this valuable information with you - you never know, you might learn a thing or two.

So, without further ado, here are the top five lessons I've learned from construction marketing:


How Construction Companies Can Distance Themselves From Cowboys


by Kevin Gallagher

Are you still trying to work out how to distance your construction business from the cowboys?

It's an ongoing concern for many businesses that approach me here at Stargazer; that image of the lazy builder or joiner who cuts corners and deliberately rips off honest customers. It leaves a bad taste in the mouth, and can do a huge amount of damage to the construction industry's reputation as a whole.

Perhaps you've even given quotes to customers who've been scammed in the past, and have been wary about doing business with you for that very reason - hell, you may even have lost business because you couldn't demonstrate trust.

In this blog post, I'm going to tell you how to distance yourself from cowboys once and for all - with inbound marketing.


13 Ways to Generate Construction Leads for Your Business


by Kevin Gallagher

Are you looking for some of the best tried and tested ways to generate more construction leads?

As an inbound marketer who specialises in construction, this is something I get asked about a lot, and usually goes along the lines of: "How can I get more of the leads I need to grow my business?"

A recent survey from the Construction Marketing Association actually looked at some of the most popular construction marketing techniques for acquiring new leads, and we've compiled a list of some of them below - as well as adding in a couple of our own!

To make things even more interesting, I've personally evaluated and ranked the effectiveness of each of these 13 tips based on time, cost, effort, and the return you can expect, with a score of 1 - 5 (5 being the best).


Construction Company Marketing Plans That Make Money: A 9-Step Process


by Kevin Gallagher

Are you curious about the construction company marketing plans that make the most money?

Perhaps you're even looking for ways to effectively increase leads and sales so you can grow your own construction business - if so, you've come to the right place!

In the past, I've talked a little about what makes a good marketing plan for a construction company, but I've never written down from start to finish exactly what needs to be done - despite it being something I get asked about quite a lot as an inbound marketer.


Construction Marketing: The Best Tips for Getting Started on Pinterest


by Kevin Gallagher

Have you ever considered using Pinterest for your construction business?

Pinterest: the name (for most) tends to conjure up images of make-up tips, fashion, and knitting ideas... but actually, it's a visual smorgasboard featuring everything from cake to construction.

And with over 100 million active users and around 2.5 billion monthly page views, it's quite easy to see why the construction industry is starting to notice and make an impact in the world of Pinterest.

Below, I'm going to tell you why your construction business should be on Pinterest, as well as some tips to get started.


The Ultimate Guide to Marketing for Construction Companies


by Kevin Gallagher

Are you looking for successful marketing tips for your construction company?

As a construction marketer, I'm often approached by companies who want to get more leads and sales to help grow their business with construction marketing, but just don't have the tools or resources to know where to start.

I want to do my best to help, and I know that there's simply so much great information out there - as long as you know where to look.

If only they had a constrcution marketing guide.

That's why I thought I'd put together the best possible resource on marketing for construction companies, so you can have the best starting point and learn about the various marketing tips and advice out there - from all across the web.


10 New Construction Marketing Ideas That Will Increase Your Revenue


by Kevin Gallagher

Are you looking for new construction marketing ideas to help grow your business?

As a seasoned construction marketer, I'm always curious to find out the latest marketing tips and advice to help my clients keep up with the competition - and you should be, too.

That's why I decided to put together some of the best new ideas for construction marketing out there - that's right, I've scoured the internet so you don't have to!


5 of the Best Construction Blogs [Examples of Content Marketing that Works]


by Kevin Gallagher

If you build it, they will come...

And yes, in this case, I'm talking about your blog. After all, it's the best place to provide potential customers with lots of useful, practical information that'll help them get closer to making their decision.

Some of the construction companies that approach me have a vague idea that they should be blogging, but they're not really sure what that should entail, or how often.

TIP: The answer to this is that your content should answer your ideal customer's questions, and be published at least twice per week - but you may also want to blog about news in your industry, or construction tips to help attract new employees.


7 of the Best Project Management Software for Construction Companies


by Kevin Gallagher

Are you looking for a way to keep all of your construction projects on track?

These days, project management software is becoming more and more prominent across all industries, and especially if you're running a busy construction firm, staying on top of those all-important jobs is particularly crucial.

Many of the companies that contact me already use some of the software listed below, and do voice their concerns about how tricky it can be to keep track of jobs and nevermind thinking about the marketing side, too (which is where I come in).


Inbound Marketing for Construction Companies [5 Reasons Why]


by Kevin Gallagher

Are you looking for ways to get more business for your construction company?

Buyer behaviour has changed dramatically in recent years, and all industries are having to adjust to the new way people react to marketing messages - the construction industry is no different.

Perhaps you've even began to notice that your clients are now much more informed about the materials and services you offer these days - or already have your costs sussed before they even contact you.

Why Content Marketing Should be a Team Effort [To See the Best Results]


by Kevin Gallagher

WHY_CONTENT_MARKETING_SHOULD_BE_A_TEAM_EFFORT.jpg

Are you considering a content marketing approach for your business?

As an inbound marketer, I get a lot of enquiries from businesses nowadays that have heard content marketing is one of the best ways to get more leads and sales - and with 46% of people reading blogs more than once a day, they'd be right.

But you may be wondering, whose responsibility is it to create this content? Do you partner with an agency, hire a copywriter, or try and find the time to do it yourself?

In this blog post, I'm going talk about why not only you, but your entire team should be coming up with great content for your website's blog.

How to Increase Your Search Engine Clicks and Conversion Rates


by Kevin Gallagher

search-engine-clicks.jpg

Is your website performing as well as it could?

If you're anything like most businesses I hear from on a regular basis, increasing your traffic through search engine clicks and improving your conversion rate is probably near the top of your to-do list.

At least, it should be; as any inbound marketer will tell you, these two pieces of the puzzle really go hand-in-hand and it makes very little sense to do one without the other.

In this blog post, I'm going to list my top tips to help you increase your search engine clicks and conversion rate, but first I'm going to explain why that's so important.


How to Generate an Income Stream from Your Website


by Kevin Gallagher

Are you looking for ways to generate more income from your website?

If you're anything like most of my clients, you probably want to help attract more leads and sales so you can grow your business, and you know what can really help you do that? Your website!

However, not everyone knows how to tap into this potential goldmine that they could already be sitting on, and so their website goes on under-performing while they struggle to get more business in other ways.


How to Turn Your Website into a Powerful Sales Engine


by Kevin Gallagher

Wouldn't it be nice never to have to worry about where your next sale was coming from?

(Sounds a bit like a dream scenario, doesn't it?)

In my experience as an inbound marketer, this is something that many businesses want when they first come to me, although not everyone actually believes it can be a reality - instead, they go back to scraping together a business with referrals and paid ads.

But, let me tell you; with inbound marketing, it's absolutely possible!


7 Ways to Increase Traffic to Your Website


by Kevin Gallagher

Are you looking for ways to increase traffic to your website?

As an inbound marketer, this is one of the biggest reasons I get approached by many businesses, and usually their main focus is something along the lines of: 'I need to get to the top of Google so more people can find me'.


How to Match Your Website Content to Your Buyer's Needs


by Kevin Gallagher

Are you looking for ways to improve your existing website?

If your website is under-performing, and you find yourself struggling to get enough leads and sales, you might start thinking about scrapping it altogether and getting a new one.

Whenever I hear anyone start to talk like this, I always say 'STOP! That won't solve your problems!' - In fact, a new, swankier website that doesn't address any of the problems you're currently having could mean you'll just run into the same old issues again and again.

So, what should you do instead?


Why Most Inbound Agencies Won't Let You Pay Per Lead


by Kevin Gallagher

Are you thinking of investing in inbound marketing, but want to know exactly where your money is going?

I don't blame you; after all, it's an entirely sensible thing to expect.

Never seeing your hard-earned cash again is actually one of the biggest fears when making the commitment to inbound, as it usually requires a considerable investment - not only in monetary terms, but also in trust.

As an inbound marketer, I get a lot of questions from businesses on a daily basis, and one of the biggest is:


How to Get an Inbound Marketing Strategy for Your Business


by Kevin Gallagher

Are you thinking of investing in inbound marketing, and are looking for a strategy to help?

Perhaps you've read that just like anything, you need solid inbound marketing strategy in place in order to be successful - but when it comes to getting your hands on one, you're left scratching your head.

As an experienced marketer, I talk to businesses every day who are in need of an inbound strategy, although not all of them know it - so congratulations, you're already one step ahead of the game.

Below, I'm going to tell you why an inbound marketing strategy is important, your available options for getting one in place, and the things to consider when going through an inbound agency.


Construction Advertising: Why You Need to Drop Radio Ads Now


by Kevin Gallagher

Are you wondering if radio ads are the best way to spend your construction advertsing budget?

Perhaps advertising your services on a local radio station is something your construction business has been doing for the past 10 or 15 years - and your competitors are doing it, too.

So every month, you pay the radio station money out of your budget, just like you've always done - money that you're likely never going to see again. Occasionally, you may wonder if anyone's actually paying attention.

Having worked as a marketer for over 10 years now, I've got some good and bad news for you.


How to Improve Your Construction Business’s SEO


by Kevin Gallagher

Are you looking for ways to improve your construction business's SEO?

Having been a digital marketer for around 10 years now, this is something I get asked about A LOT. And it's true that SEO - in some form - is always going to be relevant.

However, many businesses end up approaching me for advice on their SEO for the completely wrong reasons.

For instance, perhaps you've heard that getting to the top of Google and ranking highest for specific keywords should be your number one priority - when in reality, this definitely isn't the case.

"But hang on a minute - isn't that what SEO is all about?" - I hear you ask.


Do I Need a New Website for Inbound Marketing?


by Kevin Gallagher

Are you ready to try inbound marketing, but worried it'll mean a whole new website?

Doing inbound the right way can require a big investment and it's easy to see why the idea of paying for a new website on top of everything else could be a nightmare.

Over the years, this has been a major concern for many businesses I've worked with, especially when budget was already tight.

However, you can stop worrying right now. The good news is, you DON'T need a new website for inbound marketing to be successful.


How to Tell if Google Ads are Worth the Investment


by Kevin Gallagher

Are you thinking about using PPC as part of your marketing, but unsure if it's going to be worth it?

I can guarantee you're not alone.

In fact, as an inbound marketer (and former PPC consultant), this is something I get asked about all the time - usually from people who are either considering PPC for the first, second or fifth time, or who are currently using it and are worried they're simply throwing money away.

Perhaps you've even been approached by an agency who want to try PPC as part of an overall marketing strategy.


One Vital Thing You Need to Know About Link Building


by Kevin Gallagher

Are you wondering if link building should be part of an inbound marketing strategy?

Perhaps you've heard of it before, but are worried about the seemingly divided opinion the subject generates - you may even have spoken to an inbound agency who has mentioned link building as part of their own strategy.

This is probably the precise reason many people come to me with the impression that link building is actually a good thing - however, they're wrong.

In fact, I'm so glad you've found this post before you decided to try it yourself, because the one vital thing you need to know about link building is that it could hurt your business.


Construction Marketing: What You Need to Know About Google My Business


by Kevin Gallagher


Are you thinking about listing your construction company with Google My Business?

Perhaps you've heard it's important for attracting new customers locally, but you aren't really sure where to start or whether it'd actually make much of a difference to your own business.

Plus, there's only so much you can do when you have the business itself to juggle, am I right? As I also run my own business, I know exactly how you feel.

The truth is, it's not actually that hard to set up. In fact, if your business is already on Google+ or has an existing listing you're yet to verify, you might already be halfway there.


What is HubSpot & Do I need it for my Marketing Campaigns?​


by Kevin Gallagher

Are you unsure of whether you need HubSpot for your marketing campaigns?

If you're like many of the businesses that approach me, you've probably been told by one agency or another that you're going to absolutely need HubSpot, and you'll be lost without it.

Of course, that's not really the case.

And not all agencies actually take the time to explain why HubSpot is important, or what it'll actually do (and fail to do) for your business.


How to Generate More Quality Leads via Your Website


by Kevin Gallagher

Are you struggling with how to generate leads from your website?

Perhaps you've spent a lot of money getting your website to look the part, yet for some reason you're just not getting the number of leads you need - and the ones you are getting aren't always ready to buy yet.

Frustrating, isn't it? The good news is, you're not alone.

This is actually one of the most common problems many businesses approach me about, and it all boils down to one simple thing: touch points.


11 Ways to Guarantee Reaching Your Best Customers Online


by Kevin Gallagher

Are you struggling to reach your customers online?

I completely understand - in fact, it’s probably one of the biggest challenges businesses often have when they contact me.

It’s usually the same story; they tell me they have a great product or service with a high close rate, but are facing challenges such as being seen by and engaging with the right people.

Sound at all familiar?

 

If so, I think this article will really give you some ideas of what you need to do to reach your best customers online.

Discover who they are

First and foremost, you need to understand who it is you are trying to reach online, as this serves as the basis of every word you write on your website or blog.

We want to understand who your best customers are, as these are the people who are most profitable to your business, or are a good fit for your product or service.


When is the Best Time to Market Your Business?


by Kevin Gallagher

Are your leads drying up? Looking for a bit of help to get fresh ones?

Many businesses come to me with this specific problem, as inbound marketing is one proven way to help businesses get more high quality leads.

However, is this the best time to market your business?

 

I wanted to talk to you today about when the ideal time to market your business really is, in order to ensure your business keeps growing.


How to be Confident Inbound Marketing will Succeed


by Kevin Gallagher

Are you worried that inbound marketing won’t work for you?

I would be surprised if this wasn’t one of your main concerns, as inbound marketing does require a good investment, and you don’t want to waste your money.

The many businesses I have helped by turning their inbound marketing investment into more sales will sing inbound marketing's praises.

But they were once the same as you; worried and unconvinced that inbound marketing is the best solution for their business.

In this article I hope not to necessarily convince you that inbound marketing will succeed - instead, I want to explore the facts, and the reasons why you may feel unconvinced.

Hopefully once you have finished reading this article, you will be better informed to make the right decision about whether inbound marketing is the route you want to go down for your business.

Lets first look at the reasons why you're worried:


Construction: Are You Wasting Money on the Yellow Pages?


by Kevin Gallagher

Is your construction company still using Yellow Pages ads?

Worried that you’re not seeing any return on them?

Times are a-changing, and the simple fact is that a lot less people are actually reading the yellow pages nowadays - of course, the Yellow Pages may not tell you that as they still have a business to run.

In fact, have you noticed that the big yellow book’s not looking so big anymore?


How to See Better ROI with Inbound Marketing


by Kevin Gallagher

Want to see how much inbound marketing could make for your business?

Yes, of course you do, as you want to know how much you could potentially get if you were to invest.

This is a very good question, and one I hear every day - it’s also one that needs to be answered.

The good news is that inbound marketing - more than any other kind of marketing you have done - will be able to give you accurate numbers when it comes to calculating ROI.

So much so, I created this inbound marketing revenue calculator to help you understand the return you could expect from inbound.

Did you know that according to a recent study, 67% of Marketers don’t believe marketing ROI requires a financial outcome?

I’m sorry, but WTF!


Construction Selling: How to Sell More with Less


by Kevin Gallagher

Is your construction business thinking of hiring new salespeople?

There comes a time for every construction company when they have to hire a salesperson or expand their current sales team.

Perhaps you have been the person going on all the home visits and doing all the quotes, but as you’ve gotten busier, you are spending too much time in the business and want to start growing the business.


7 Signs Inbound Marketing Will Work in Your Industry


by Kevin Gallagher

Not sure if inbound marketing will work in your industry?

This is a legitimate concern, and it’s true that inbound marketing may not work for your industry.

I’ve personally spoken to many companies about this and, after listening to them talk about their businesses, it’s been clear that inbound marketing was indeed not a good fit for them.


The 7 Deadly Sins of Construction Selling


by Kevin Gallagher

According to a recent forum post in UK Business Labs, not showing up for quotes is one of the top 7 reasons people are put off by builders and those in the construction industry.


Why Good Inbound Marketing Companies Don't Guarantee Results


by Kevin Gallagher

Thinking of investing in inbound marketing?

Perhaps your inbound marketing agency has told you they don’t offer any guarantees.

As a business owner, this is not really something you want to hear, as inbound does involve investing good money and you want to ensure that your investment comes with as little risk as possible.

I always remember one guy's reaction when when I told him that we don’t offer guarantees.

“You don’t offer any guarantees! Then it is me that is taking all the risks.”


Construction Marketing: Should You be on Twitter?


by Kevin Gallagher

Should your construction business be on Twitter?

This is a great question and one I hear a lot from construction companies I speak to - who’ve often been told it’s the place to be if they want more business.

However, to answer this question fully, we have to bear in mind a few things first.


7 Questions You Should Ask to Qualify an SEO/SEM Vendor


by Kevin Gallagher

Are you looking to hire an SEO vender, but aren't sure how you qualify one for the job?


Construction Marketing: How to Get Up to 75% Off a New Website


by Kevin Gallagher

How would you like a brand spanking new website for your construction business?

Perhaps your existing website is out-of-date, badly designed, or just not generating the leads you need - but you simply make do because as everyone knows, new websites don't come cheap.

Just imagine how much more you could achieve if you had a website that showed all the right information to the right visitors at the right time! (Which is what inbound marketing is all about, by the way.)

If only the price didn't make that possibility seem so out of reach...


How Do I Know if Inbound Marketing is Worth the Investment?


by Kevin Gallagher

Are you considering inbound marketing but aren’t sure if it’s going to be worth the investment?


5 Lessons on How to Market by Email [How Stargazer Does it and What We've Learned]


by Kevin Gallagher

If you've ever tried to market by email, you might already know it can take a bit of trial and error to get it right.


Construction Companies: Recruit the Best Employees with Inbound Marketing


by Kevin Gallagher

What if your construction company could build its very own dream team?

You know, a team of trustworthy employees who always show up on time, strive to be the better at their job, and go that extra mile when it comes to satisfying customers.

You may have read the title of this post and are now thinking: "Hang on a minute, Kevin - what's wrong with my current recruitment process?"


5 Reasons Why Construction Companies Need to Show Their Prices On Their Website


by Kevin Gallagher

As a construction company, have you ever asked yourself why you need to be so cloak-and-dagger with your prices?

It's almost like you've got a secret that your prospective customers are going to have to work hard to discover - because surely if you tell them upfront, they might just run away screaming, right?

And then there's your competitors - when they learn your prices, they'll instantly try to beat them, won't they?

Actually, no.


How to Create Content That WON'T Go Viral but WILL Get Leads


by Kevin Gallagher

Do you think going viral is what makes a good piece of content successful?

You may have read the title of this post and are now thinking: "Kevin, have you lost the plot? Is it not a GOOD thing for my content to go viral?"

Because surely if a blog post or video gets a lot of attention over one day or week, it's going to get you more leads, and isn't that all that matters?

Well no.


Why You Shouldn't Care if Your Inbound Agency is a HubSpot Partner


by Kevin Gallagher

Are you looking for an inbound agency that will deliver you results?

You may even have found one, and the conversation's been going really well - until all of a sudden, they mention HubSpot, and you think: "Hang on a second, what is this HubSpot, and why should I be paying £560 on top of the £3k I'm already going to be paying you?"

That's a very good question, and having worked with many businesses who all share the same fear, I know what you're probably thinking right now.


An Easy Guide to LinkedIn Sponsored Content [A New HubSpot Add-on]


by Kevin Gallagher

Curious about dipping your foot in the water with LinkedIn sponsored content?

Since HubSpot announced its new Ads add-on feature, many people have been asking me if it's really worth giving a shot.

After all, it makes ads oh-so easy, so what could possibly go wrong?


What Makes Your Content Marketing Fail? [Free Tips]


by Kevin Gallagher

Want to get the most out of your content marketing?

By now, we know that creating content is an essential part of a successful inbound marketing campaign, but unfortunately it takes a lot more than simply writing a few blog posts and hoping for the best.

A good strategy is an essential tool to help us achieve our goals effectively and efficiently - without it, things can easily drift off-course despite our best intentions.


Inbound Marketing vs Paid Ads vs SEO


by Kevin Gallagher

Inbound marketing, SEO, paid ads... which is actually going to get you results?

There are so many marketing terms and methods floating around the internet now, making it difficult to know which ones to adopt.

Maybe you have a friend who swears by Google ads, despite the fact that you're hearing great things about this whole 'inbound marketing revolution' - and then there's your direct competitor, who seems to be an SEO wizard.


5 Problems with Inbound Marketing You Need to Know


by Kevin Gallagher

Are you thinking of trying an inbound approach for your business?

Inbound marketing has plenty of champions out there - me included - but that doesn't mean it's completely hassle-free. Quite the opposite, in fact.

Many of my potential customers expect me to only sing inbound's praises, but the truth is:

7 Tips to Ensure Your Construction Company Gets Paid on Time, Every Time


by Kevin Gallagher

Late payments hurt small businesses; it's a fact.

If you own a small construction company, you need to ensure you stay on top of your cashflow so that you can pay for the materials you need to complete your next job.

Too many late payments could mean you're unable to pay your bills, your suppliers - and your workers - leaving you high and dry.


What to Expect After 6 Months of Inbound Marketing


by Kevin Gallagher

I know it's tough in the early days of inbound marketing.

Picture the scene: You've been doing inbound for five months, and you were expecting to see results by now. Money's coming out the bank, you've spent hours coming up with helpful, engaging content, and you don't know if any of it's ever going to pay off.

How to Stop Wasting Time on Construction Quotes that Don't Win Business


by Kevin Gallagher

Time is money, but how do you stop wasting time on quotes that don't win your construction company business?

It's the same old story; you arrive at a site to quote for a job (and spent petrol money to get there) only to find out that you've completely wasted your time.

Often the job's not something your company actually offers, or the prospect isn't actually ready to get any work done. Either way, you would have been better off spending your time elsewhere.


Why 2015 Should be the Final Year You Ignore Inbound Marketing


by Kevin Gallagher

 

The latest stats are in and they show that inbound marketing is no longer something to be ignored.

It's become somewhat of an annual tradition in the marketing world, and it's safe to say HubSpot have hit the mark yet again with their State of Inbound Marketing 2015 report - in fact, it may be their most thorough report yet!

How Long Does Inbound Marketing Take to Work?


by Kevin Gallagher

inbound-work.jpgAre you worried about how long inbound marketing will take to deliver results?

I'm not going to lie to you; the first few months of inbound can be tough.

You're thinking about investing both your time and money, and spending hours putting together lots of great quality, informative content - so of course you're going to want to see a return on your investment.


5 Steps Construction Companies Can Take to Eliminate Being Undercut by Competitors


by Kevin Gallagher

It's every construction company's worst nightmare: you've got their interest and you're closing on a sale, only to be told they've found a better price elsewhere.

You've just been undercut by one of your competitors - not a nice feeling, is it?

However, you can stop it happening again in future.


5 Reasons a Website Redesign is Not What Your Business Needs


by Graeme

So, you want a website redesign - as a designer, it's something I hear a lot.

However, I've got a newsflash for you: A new website isn't always the big answer to all of your problems.

In fact, I've known people who have come to me after paying for a complete redesign, only to experience exactly the same problems that they were facing to begin with.


Why It's Dangerous to Hire Construction Workers For Skills Alone


by Kevin Gallagher

When it comes to finding the best employees for your construction business, it can be a bit of a jungle out there.

You want to build up your reputation as being one of the top construction companies in your area, and your workers are a key part of that. After all, they're the ones that your clients will be dealing with most.

Sure, you can do all the usual things like create detailed job listings and check references carefully, but you already know that.


5 Great Examples of Customer-Centric Web Design


by Kevin Gallagher

By now, we all know the importance of a customer-centric web design - but what does one actually look like?

Glad you asked.

To give you a better idea of a good, customer-centric web design, I thought I'd highlight some of my own examples and particular personal faves that I think really stand out.


Thinking of Trying a Copywriting Service? Read This First


by Kevin Gallagher

Content marketing is absolutely vital for any successful inbound marketing strategy, but it can also be pricey.

It's easy for big companies to allocate 30% of their budget on content marketing, but what do you do if your small business simply can't afford it?


The 7 Cardinal Sins of Content Marketing


by Kevin Gallagher

Writing is an art form. That's true whether you're writing a 150,000-word novel, or 450 words of content marketing.

You may think the latter is less important, but certainly not where your customers are concerned.

After all, a well-crafted blog post could make all the difference between pulling in a steady stream of leads and sales, or just sitting around hoping for a miracle.


How Much Should Content Marketing Really Cost?


by Bronwen

Quality content is absolutely essential for any successful inbound marketing campaign - but how much should it cost?

Perhaps you've realised you need to start filling your blog with quality content marketing in order to fuel the amount of leads and sales coming into your business, but you simply don't have the time to spend hours writing it yourself.


Why Content Should Always Come Before Web Design


by Kevin Gallagher

So, you need a better website; one that converts more visitors into leads, and leads into sales. Great.

You might think your new web design is going to be the answer to all your problems, which is why you've been planning exactly how you want it to look all week, and hired the perfect designer for the job.

The content? Pah! Surely that can be done later.


Inbound Marketing: A Beginners' Guide


by Kevin Gallagher

Inbound marketing is taking over from traditional marketing at a remarkable rate - but wait... what is it exactly?

If everyone else is talking about inbound while you're left scratching your head, let me introduce you to the basics you need to get started with inbound marketing.

It's actually a little lazy on my part, because people often come to me asking about so many basic aspects of inbound, and before now, I haven't had a handy resource that I can easily just refer them to - well, that's about to change!


6 Reasons Inbound Marketing is NOT a Good Fit For Your Business


by Kevin Gallagher

Although inbound marketing has some amazing success stories, it's not for everyone.

This could be for any number of reasons, from something as simple as cost, to your business's sales process, or even just the amount of time you're willing to invest in creating quality content.

So, how do you know if inbound marketing is right for you? Well, we could start with what makes it NOT a good fit for your business, and see where we go from there.


How to Improve Sales With Competitor Reviews


by Kevin Gallagher

Last week, digital marketing agency Go Fish Digital (via Moz.com) published findings that indicated 67% of consumers are influenced by online reviews.

That shouldn't really be a surprise, considering that people generally go through around 57% of their buyer's journey before even getting in touch with a business - of course they're going to be reading reviews.


How Much Should Inbound Marketing REALLY Cost?


by Kevin Gallagher

Considering inbound marketing for your business, but unsure how much it's going to cost?

Maybe you own a small business looking to increase your leads and sales with limited resources, or you already have your own marketing team just raring to get started - all you need is a bit of guidance along the way.


How to Provide a Clear Message to Your Prospects about What You Do


by Kevin Gallagher

One of the most important questions businesses ask Stargazer is how do they provide a clear message to their clients about what they do.

This is a fantastic question and I understand how you feel as it can be difficult to explain things in simple terms on subjects that you are knowledgeable about.

The curse of knowledge, can be a right pain sometimes.


The Top New Hubspot Features and What They Mean for You


by Kevin Gallagher

It's become a kind of tradition for HubSpot to launch awesome new tools and features each year to make you just that bit better at marketing - and Inbound 2015 was no different.

In total, HubSpot debuted 10 new features of their popular software this year - but below are the three that I found most interesting.


Ratings/Reviews: Who are the Best Inbound Marketing Companies?


by Kevin Gallagher

As more and more businesses are waking up to the possibilities and successes of inbound marketing, more and more inbound marketing companies are born.

Here at Stargazer, many potential clients ask me which inbound marketing agencies are the best of the best, and which would be best suited to their own business.

And that's a very good question. Some inbound marketing companies specialise in their own niches, whilst others provide a range of inbound marketing services that are very affordable for small businesses trying to make their way up the ladder - there's something for just about everybody.


How Does My Business get Recognition in a Busy Marketplace?


by Kevin Gallagher

Many businesses approach me here at Stargazer and ask how their business can get recognition in a busy marketplace.


Take your Time, people love this....and balloons


by Kevin Gallagher

In our fast tracked lives, taking the time to really help others is a rarity.

We are all guilty of half listening or hearing what we think we should hear, but is that what is being said?

It's time to really listen to the needs of others, be rare.


An Open Letter to all Digital Marketing Agencies in Scotland


by Kevin Gallagher

Dear fellow marketers,

We need to talk. Things have changed and the state of our industry is in dire need of help.

We need to start sharing and caring more. We need to share all our secrets with each other.

Wait… what?

Happy to help....really I am!


by Kevin Gallagher

So, I know it's a bit selfish and all but you know that cosy, warm feeling that you get inside when you've helped someone? That feeling that puts a spring in your step? Well, that's the feeling I get everyday. That's why I'm in this job.

It's great when someone contacts me after reading one of my articles and explains how it helped them with their problem and it's even better when I can offer to help them further.


What I learned at TCMA 2015 Conference & Why you should Attend next year


by Kevin Gallagher

I headed to the TCMA conference in Edinburgh with much excitement as I knew I was going to get to meet the great Marcus Sheridan. This man was influential in me starting my own business and making me see that there is a better way to do marketing, a way that entertains, educates and delights.


How Long Should Your Website Redesign Take?


by Kevin Gallagher

Rome wasn't built in a day, and neither was your website - but how long should your redesign take?

If you've made the decision to redesign your website because it isn't performing as it should, then the next step is to work out what needs to be done to make it better - including hiring the right developer for the job.

If you've been paying attention to my blog recently, you probably already know the 7 Questions to Ask Before Hiring a Web Developer.


7 Important Questions to Ask Before Hiring a Web Designer


by Graeme

Are you thinking of hiring a web designer?

With so many people and companies calling themselves web designers these days, it can be a jungle out there.

Whether you need a brand new website built from scratch, or a complete redesign of your existing site, one thing is certain; you need the right web designer for the job.

But how do you choose?


How Much Should a Website Really Cost?


by Graeme

Want to know how much a website should cost, but can’t find a straight answer online?

Perhaps you need to optimise your site for mobile use with a responsive, customer-centric design to cover all bases. Maybe your company is undergoing a rebrand, or your current website just isn’t generating you enough leads and sales and you feel you'd benefit from a more inbound approach.

How to Apply Buyer Personas to Your Customer-Centric Website


by Kevin Gallagher

Buyer personas are a must for any business - but did you know you can also use them to create your customer-centric website?

The truth is, if you don’t know what a buyer persona is, your website definitely isn’t performing as well as it could be. Buyer personas are key to your website’s success, and a customer-centric web design is essential to turning website visitors into buying customers.

Below, I'm going to tell you how you can apply your buyer personas when creating a customer-centric website your customers will love.


The Customer-Centric Web Design Checklist


by Kevin Gallagher

Your website is important, but trying to sell without any customers won’t get you very far.


How Customer-Centric Web Design Could Benefit Your Business


by Kevin Gallagher

A customer-centric web design is a really integral part of the inbound methodology, and will not only help you increase your leads and sales but also keep your customers coming back for more.

Sound too good to be true? Below, I’m going to tell you exactly why you should be using customer-centric web design for your business.

(TIP: If you want to know more about what customer-centric web design really means, check out my blog entitled: ‘What is Customer-Centric Web Design?’ 


What is Customer-Centric Web Design?


by Kevin Gallagher

Do you know what makes a good website?

Maybe you have an idea that your website should be eye-popping, with stunning images and a design that makes your visitors go ‘Wow’.

Of course, none of that hurts, but it takes more than a beautifully-designed website to convert visitors into leads - which could be where you're going wrong.


Want to Sell More Conservatories than CR Smith?


by Kevin Gallagher

It’s one of the first names that spring to mind when someone mentions conservatories, but that doesn’t mean CR Smith is necessarily the best at everything.

If you’ve ever dreamed of being as successful as CR Smith, whilst struggling to generate a steady stream of leads and sales for your business, I’m going to tell you right now that it might not be as hard as you think.


5 Inbound Marketing Stats that Prove your Business Is Falling Behind​


by Kevin Gallagher

Inbound marketing is revolutionising the way businesses sell to their customers, in the best possible way.

The truth is, you won’t find a bigger champion of inbound than me – you’re probably already aware of that if you've looked at any of my previous blogs.

How Inbound Skyrocketed an Edinburgh Company's Sales by 187%


by Bronwen

The power of inbound marketing has proven itself yet again, this time with Edinburgh company Superwarm seeing an increase in sales of 187% in just six months.

Superwarm's John Carmichael first came to Inbound marketing agency Stargazer Digital under a year ago, looking to increase his leads and sales. He initially looked at SEO as a solution, and was also doing PPC, but felt that he'd learned as much as he could by himself.


How to Measure the True Value of SEO for Your Business


by Kevin Gallagher

We all like to know we’re getting our money’s worth, don’t we?

That is especially true in business, as paying too much out and not getting much in return could leave you in a sticky situation.

However, when it comes to finding an SEO service, things can get particularly confusing.

A quick 10-minute online search will provide you with a wealth of SEO services being touted from as little as £20, to £10,000 a month.

So, what should you be paying?


SEO Tools: Do you Need them and Should You Pay?


by Kevin Gallagher

It’s easy to understand why you might want to keep track of your SEO.

One of the most obvious ways to do this is via SEO tools. But how good are they really?

I get asked by so many marketing managers about the real value of SEO tools, and whether any of them are actually useful. It’s a difficult question to answer, because I’ve personally never really had much use out of them.

Below, I’m going to explore a little more about what SEO tools have to offer, and whether any of them are actually worth paying money for.


Why SEO Isn’t the Solution to Your Business Problem


by Kevin Gallagher

Is your business stuck in a rut?

Picture the scene: you’re struggling to maintain a steady trickle of quality leads into your business, leaving you unable to generate the revenue that you need to grow.

In effect, you've reached a plateau.

But behold! The answer to all your prayers is here and being marketed as an easy, one-size-fits-all solution: it’s your one and only saviour, SEO!

The sad truth of the matter is that SEO on its own simply doesn’t work.

Don't get me wrong; organic search still drives 51 per cent of traffic to websites.

So, if your goal is to get more business, then yes, SEO can help. But for it to be successful, it has to be part of a wider strategy.

I’m going to tell you how, below.

9+ Questions Successful Conservatory firms  Answer on their website


by Kevin Gallagher

conservatory

Don’t you hate it when no-one answers your questions?

If that does happen, are you likely to stick around in a state of temporary confusion, or go elsewhere for the answers you need?

Buying a conservatory is usually a big decision – and a considerable investment – which means your customers are going to need help in making sure their decision is the right one for them.

In fact, 61% of consumers look to content such as articles and blogs for information about potential purchases.


How Conservatory Suppliers can Use Inbound Marketing to Sell More


by Kevin Gallagher

Selling conservatories can be a tough business, especially during low points of the year when sales tend to dip.

But what if there was an effective way you could increase your conservatory sales?

Inbound marketing is a tried and tested method that works for all types of businesses. You may be sceptical, but the statistics speak for themselves.

For instance, did you know inbound marketing can double the average site convrsation rate, from 6 per cent to 12 per cent in total?


How to Build Consumer Trust when Selling Conservatories


by Kevin Gallagher

Trust; they say it’s the cornerstone of any healthy relationship. The relationship you have with your customers is no exception.

Selling conservatories can be a tricky business, can't it?

If you’re experiencing erratic or low sales, and you frequently find your leads are drying up, it could be a sign that you need to build more consumer trust.

Especially in an industry such as conservatories where you’re going to be making improvements to someone’s property over a significant period of time, there has to be a degree of trust in there somewhere. But how?


Why Conservatory Suppliers Need Content Marketing


by Kevin Gallagher

Are you struggling to create new leads and increase your sales?

Many of my potential clients wonder whether content marketing is really necessary when it comes to selling conservatories. After all, you just want to sell, right?

Wrong. Quality content is absolutely essential to bu

ilding trust with your prospective customers, whether you’re selling conservatories or cat food.

In fact, 61 per cent of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.


Why Buyer Personas are Important When it comes to Selling Conservatories


by Kevin Gallagher

Do you know the people you’re selling to? If not, it could be a good indicator of why certain products aren’t selling.

In the conservatory business, knowing your ideal buyer could make all the difference between a top-selling conservatory, or a lemon that you’re unable to shift no matter how much time and effort you put into it.

After all, if you don’t know what your ideal buyer actually likes, how are you going to sell them a conservatory?

5 Reasons Why Conservatory Suppliers Need Inbound Marketing


by Kevin Gallagher

inbound-marketing-2

The way people buy conservatories has changed, has your conservatory business changed to meet this?

This change is wide spread across most industries and the conservatory industry is no different.

I am sure you have noticed that your customers are much better informed about your products than ever before.

Have you also noticed they are not responding to traditional advertising as much as they used to?

This is because the tables have finally turned, people no longer want to hear your sales talk.

They want to make up their own mind on what type of conservatory to buy and who from.

They do their own research.


16 Questions You Must Answer if You Want to Grow Your Business


by Kevin Gallagher

Are you looking to grow your business?

That’s fantastic!

You are probably wondering how Inbound Marketing can help you solve your current growth challenges.

Great.

But before I can help you I need to understand more about your business.

Here is a list of questions you need to answer if you want to grow your business with Inbound Marketing.

Conservatory Suppliers: 7 Surprising Reasons Customers say "NO" but Won't Tell You


by Kevin Gallagher

If you own a conservatory or windows business I am sure you have many stories about the customer that got away.

Most of the time you can explain why you lost the job.

Perhaps it was price.

However these days your prospective customers are saying no to you without ever speaking to you.

This is because your customers are searching online for the best companies and will qualify you out without even speaking to you.

In this new invisible world what are the reasons that these people say no to you without even speaking to you?


Is Inbound Marketing a Good Fit for My Business?


by Kevin Gallagher

A question I often get asked is " Kevin were did you get those glasess?"

 

Another more important question I hear  is, "Is inbound marketing a good fit for my business?"

This is a great question and many people ask me this because they are concerned that their customers may find them online by searching for questions to their problems.

Without knowing your business it is hard for me to say exactly if inbound will be a good fit for your business or not.


3 Conservatory Buying Trends that May be Costing You Sales


by Kevin Gallagher

Are you a conservatory supplier?

Have you noticed that it is harder to reach your customers these days?

If the answer to either of these questions is yes then this article is for you.

I'm going to show you how your prospective customers are researching what conservatory to buy and who they want to buy it from.

With 57% of the buying decision already being made before they contact your sales team, how on earth do you influence their buying decision?


7 Steps to Sell more Conservatories in 30 Days


by Kevin Gallagher

I  know that this may sound like a bold claim but I am serious, if you are in the business of selling conservatories then I am going to give you some actionable steps you can make to sell more conservatories in 30 days.


What is an Inbound Marketing Agency? And Why you Should care


by Kevin Gallagher

The contrasts between outbound and inbound marketing can mean a complete world of difference when it comes to a company’s ROI, revenue, sales numbers, and of course how their marketing is perceived by others.


Why Your Old Healthcare Marketing Model Won’t Work in 2015


by Kevin Gallagher

Times change and you have to change with them or you may not be here in five years. This isn’t so much about changing the way you market your healthcare business but more about changing the way you think.

I’m going to show you why what you are doing is not working anymore and what you should be doing to grow your healthcare business in 2015 and beyond.


What I have Learned from my First Two Years in Business


by Kevin Gallagher

The first thing I have learned is that it is a lot harder than I thought!

If you don’t have experience in sales or have people in your business that do, then it’s going to be even harder.

I started in business with a clear idea of what I was going to do. I was going to create a company that was going to give our clients an amazing service that will really make a difference to their business.


Clinic Marketing: Why 2015 is Going to be Your Best Year for Sales Yet


by Kevin Gallagher

The New Year is typically a time for new resolutions and fresh starts. Now is a good time for me to talk to you about you're clinic marketing.

Following some of my advice could result in more patients through the doors for you this year more so than any other.

However this will mean you making some changes and there is no better time to make a change than right now.

You have to start to think about being helpful in every way you can to your prospecting patients.


My Website Traffic Dropped off a Cliff after a Redesign, Now What?


by Kevin Gallagher

New website but no new traffic?

Isn’t a new website meant to bring you more sales, not less?

If you are a Marketing Manager who has just completed a new website design project, or you are a business owner who is scratching their head as the latest sales report shows a massive drop in sales via the web, then don’t worry this post may be for you.

In this post I will show you some of the most common reasons that may cause a drop in leads and sales and ways to fix them.


How to Conduct A Website Audit: The deltaDNA Story


by Kevin Gallagher

If you are a SAAS company or are looking to improve the performance of your website I am pretty confident that you will find something useful in this research.


(Ratings/Reviews) Where's the Best Email Marketing Companies in Edinburgh?


by Kevin Gallagher

Is your email database full of uninterested people?

Is your Edinburgh business needing help getting the right people to open your emails?

Email marketing is often a misunderstood marketing channel but can be your best source of leads and repeat business.

If your are an Edinburgh business and you want to increase the size of your email database or increase your open rates then perhaps you’ll turn to email marketing services for help.

In this final best of Edinburgh series I apologise if you came to this post looking for a list of email marketing services in Edinburgh, as you may be disappointed. 


(Reviews/Ratings) Best Social Media Management Agency In Edinburgh


by Kevin Gallagher

Have you heard that you must be doing social media?

Are you looking for the best company to help you in Edinburgh?

In this penultimate post on the best of Edinburgh series we look at social media management agencies in Edinburgh.

When I speak to businesses they ask me about social media and how important it is. My answer is always the same and it goes something like this.

Social media is just a small part of your marketing strategy and social media on its own won’t increase sales and revenue for your business.


(Reviews/Ratings) The Best Content Marketing Companies In Edinburgh


by Kevin Gallagher

Are you beginning to realise the importance of Content Marketing?
Are you looking for Content Marketing services in Edinburgh?

As part of our best of Edinburgh series of blog posts we now turn our attention to content marketing Edinburgh.

Unfortunately I could not find any dedicated Content Marketing firms in Edinburgh but there is a reason for this – let me explain.

Content Marketing, as a service, is pretty new and many digital agencies are just beginning to offer this service. So finding one that is solely dedicated to Content in Edinburgh is hard.


(Reviews/Ratings) The Best PPC Companies in Edinburgh That Are Worth A Click


by Kevin Gallagher

Need help generating traffic to your website?

Does your Edinburgh business need to increase revenue?

If the answer to these questions is yes and let face it in most cases it is then a well targeted Google ads campaign may be the answer.

I was recently in the market for a new computer as my windows machine kept freezing and giving me poor performance, which was common for all the computers I have had, as they have all been windows machines.


So You Want to Be a Healthcare Thought Leader? Follow these 8 Steps


by Kevin Gallagher

With the healthcare industry constantly expanding and becoming more diverse than ever, how can one establish thought leadership in healthcare marketing?  

It's a question many healthcare businesses both large and small are currently asking, and we're going to take a look at just some of the ways you can establish yourself as a thought leader in the continually evolving industry that is healthcare. 

What makes good thought leadership, anyway?

Thought leadership is generally born out of finding a way to strategically differentiate yourself from the cacophony of corporate voices, and proving your worth in a saturated industry.

Another way of looking at it is this: imagine there's a constant discussion going on, with a number of voices all clamoring to the spotlight to be heard. Thought leaders are the ones that add to the ongoing dialogue, rather than distracting from it.

True thought leaders end up becoming more valued than businessess who are simply trying to push a product or generate sales, but unless you get lucky, it takes more than just a blog published in the right place and the faith that people will like it and somehow place your firm on an escalated pedestal of praise.


How Healthcare Marketers Can Turn Tire Kickers into Hot leads


by Kevin Gallagher

What is the best way for healthcare marketers to adapt in an industry that is constantly evolving?

It's a good question, and the best answer is to put more focus on lead nurturing. In this blog, we're going to explain why, and how to do it. 

The challenges of healthcare marketing

The constantly evolving landscape of the healthcare industry means that marketers need to work to stay ahead of the game. Everything from the way healthcare companies market products and services, right up to the changing needs of consumers and businesses leaves marketers struggling to gain visibility in their chosen target market. 

In the healthcare industry, marketers are often responsible for dealing with vital information to help their audiences make important health and lifestyle choices, which means becoming a thought leader is more important than ever. However, it's becoming more and more difficult to do so in a regulated and constantly evolving industry. 


The Secret Untapped Google Audience for Laser Eye Surgeons


by Kevin Gallagher

Do you use Google ads to promote your eyecare business?

Did you know there is an untapped Google audience your competitors are not using?

Many directors in eyecare that I speak to spend £1,000’s each month on Google advertising. Google paid ads are a great way to get traffic to your website instantly.

But is it the right kind of traffic?

Google ads work best with people who are ready to buy. The problem is that most people are not. Most people will visit your website then leave and never return.

That doesn’t sound like a good ROI on the click you paid to Google.


Healthcare Professionals! Are You Wasting Time on Leads that don’t Convert?


by Kevin Gallagher

Are you generating a good amount of leads?

But then not converting them into patients?

If so you may find this article helpful, even if you are not in the healthcare industry you will find some good tips on how to cut down the time you waste with people who are just not interested in using your services.

I was recently speaking with a Director of a Private Hospital and he told me that cutting through all the leads to find people who are actually interested in their services was one of the biggest challenges for them.

I like to focus on real challenges real people are having on this blog so I thought I would talk today about ways you can spend more time talking to the right people who visit your website.

Below I have detailed some reasons why your leads are not converting and ways to improve the quality of leads.


Healthcare Marketing: Are your Google Ads Putting the Cart Before the Horse?


by Kevin Gallagher

Are you spending £100s or even £1,000s on Google Ads?

Does your healthcare business see good returns on this investment?

With the healthcare industry spending more on advertising than any other industry, it surprises me to see how many of them are doing it the wrong way round.

The internal conversation goes something like this:

Mr Owner: “We need to get traffic to our website so we can generate more patients.”

Marketing manager:  “Why don’t we create Google ads to drive instant traffic to our website? This will get us more patients.”

Mr Owner: “Great, let’s do that.”

The challenge with this scenario is that what you are effectively doing is paying to send traffic to your website that clearly can’t handle turning them into patients.

I like to use the analogy of you wouldn’t pay good money for leads and then pass them onto your worst sales person to close.


7 Essential Ingredients of a Successful Private Hospital Website


by Kevin Gallagher

Is your hospital website turning patients away?

Does your hospital website even generate patients?

These are two very important questions every private hospital needs to ask itself when it comes to healthcare marketing. If you are a Marketing Manager or a Director of a private hospital then you will find the information in this article helpful.

I propose to help you improve your patients experience when they visit your site and help you generate more patients from your website.

Why? Because 58% of consumers find out about your hospital from your website.


Social Media in Healthcare: How to Deal with Negative Comments


by Kevin Gallagher

Are you a UK private hospital?

Are you worried about using social media because of negative comments?

This is a very common fear, many private hospitals I speak to know they should be active on social media but they are afraid of negative comments.

Believe it or not when it comes to social media in healthcare negative comments are not all that common, however many healthcare providers think that they will be bombarded with negative comments as soon as they create a Twitter page.

In all the time I have been managing Stargazer’s social media I can only recall one negative comment.

According to a recent study by the BMJ Quality and Safety Journal that examined over 200,000 tweets sent to NHS hospitals over a year, 70% that were positive.


How Google is Bringing Private Hospitals and Patients Together


by Kevin Gallagher

Have you heard of Google My Business?

Could it be the tool private hospitals have been waiting for?

I think so and here are the reasons why.

Google My Business is a new tool from Google that I believe you, as CEO or Marketing Manager of a private hospital, are going to find very helpful indeed.

What makes this tool so great is how your patients can get all the information they need about your hospital all in one place.  They can connect with you when they are searching for hospitals on search, maps and Google+.


How to Build a Hospital Brand Online


by Kevin Gallagher

Why do some hospital brands resonate with patients and some don’t?

Are GP’s and patients falling over themselves to recommend you?

It is no secret that the healthcare industry is lagging behind in the digital age when it comes to marketing.

However I am glad to report that this is changing. Every year the competition in healthcare gets stiffer and the further behind your hospital is the more chance patients and GP’s won’t know or care who you are.

Most hospitals carry out Marketing just to try and be competitive and very few actually work on their brand.

They will see other hospitals using PPC and believe they should be using it too.

Don’t fall into that trap.

Pay more attention to what you are doing and less attention on your competitors.


Why Mobile is no Longer a 'Nice to have' in Healthcare Marketing


by Kevin Gallagher

Is your healthcare website mobile friendly?

Did you know that if it’s not then it’s actually turning people away?

Mobile adoption has exploded and people no longer just use their desktop computers to research and find information online.

In fact, your patients and customers are using multiple devices throughout the day to do their research. If your website is not mobile friendly across all devices then you could be forcing people to leave your website unnecessarily.


Stop Wasting Time on Poor Leads: The Importance of Buyer Personas


by Kevin Gallagher

Are the leads that your website generates of poor quality?

If so I can tell you why and offer ways to change this.

I work with many Sales and Marketing Directors and they tell me that a lot of their leads are of poor quality.They tell me that their sales team are wasting time on people who are simply not interested.

This costs money and they want a way for their sales team to be spending time only on prospects who are actually interested.

Does this sound familiar?

Amazingly just 56% of B2B organisations verify valid business leads before they are passed to Sales.


Quit the Cold Calling! How Inbound Marketing Brings Leads to You


by Kevin Gallagher

Does your business do cold calling?

Having trouble making it effective?

In 2007 it took on average 3.68 attempts to reach a prospect, today it takes 8 attempts to reach a prospect.

This is why most sales people give up when they cannot reach their prospects.

If your work is in sales then I’m sure you know the pitfalls of cold calling. I know myself as when we first started in business I did some of this kind of calling, but now, although we still do a lot of calling, they aren’t so cold anymore.

I will go back to that in a minute but first I would like to discuss the problems of cold calling. No one wants to cold call, we all want better ways to reach our prospects.


Why “Qualified Patient Leads” Are Important to Your Healthcare Marketing Strategy


by Kevin Gallagher

Are your patient leads not always of high quality?

This is a common problem in the healthcare industry.

Only 27% of leads are ready to use your business.

Whether your healthcare business has a sales team or not, patient leads that you receive are not always of high quality.

The problem with this is that you could be wasting time contacting patients that are not ready to use your hospital or your services. According to HubSpot that is a massive 73% of leads that are not ready.

I don’t know about you but I think that is a massive wasted opportunity.


5 Ways Your Edinburgh Business can Become an Authority in Your Industry


by Kevin Gallagher

What would it mean to you for your business to be an industry leader?

If I told you that thought leadership begins by doing one simple thing, would you believe me?

One of the biggest things I hear from CEOs and business owners in Edinburgh is that they want to become an authority within their industry.

How long do you think thought leadership takes?

Do you think that it’s important but it’s something you will get to at some point?

The truth is you will never get to it if you don’t start now, but it is a lot easier than you think.


Advice to CEOs Who Worry Marketing Won’t Solve Their Unique Problems


by Kevin Gallagher

Are your business problems unique?

Of course they are.

Worried that digital marketing isn’t being customised to your needs?

In my posts, I like to answer real questions that I hear from CEOs and I was having a conversation with a prospect the other day where I was explaining the benefits of inbound marketing.

I was describing how the inbound marketing methodology works and his concern was that it was not unique to his business problems and challenges.

His challenges were to increase awareness of his product and increase sales and leads.


4 Business Networking Events in Edinburgh You Don’t Want to Miss


by Kevin Gallagher

Looking to attend networking events in Edinburgh?

Looking to generate more business leads?

If you are a business owner or sales manager in Edinburgh then a good place to go to meet new people and build relationships with other businesses is a networking event.

I found this hard when I first wanted to get out there and meet new people. There are so many events in Edinburgh that trying to find the time to go to them all and see which ones were best was time consuming.

So I have put this list together to help you cut down on your research and give you some of my experiences of networking events in Edinburgh.


How to Supercharge your Patient Reviews with Google+


by Kevin Gallagher

Do you do enough to encourage patient reviews?

Discover how Google+ can help.

If you are a dentist, chiropractor, physiotherapist or any business that deals with patients then you will understand the importance of patient reviews in your healthcare marketing.

Patient reviews are so important as 70% of people consult reviews before making a decision and 7 in 10 share these reviews with friends.

When your prospective patients are researching your services online, they look to reviews for guidance and with 80% of their searches beginning at a search engine, it makes sense for you to be visible on Google.


Here are some Free Healthcare Marketing Tools, but Can You Afford Them?


by Kevin Gallagher

Would you like to save money on your healthcare marketing?

Are free tools really free?

Whenever I went into the supermarket, I always looked for the “buy 2 for” offers as I thought I was saving money.

However, when I looked a little closer, sometimes it was actually more expensive going for the cheaper offer.


Can Edinburgh CEOs Really Trust Referrals to Grow Their Business?


by Kevin Gallagher

Do you rely on referrals to grow your business?

Are they enough to reach your goals?

I speak to many Edinburgh CEOs and they all have different challenges that they need to overcome to grow their business.

One thing I often hear is that they are frustrated. Although they are getting plenty of referrals it is not enough to grow their business as quickly as they would like.

Referrals are a brilliant way to generate revenue for your business and are a result of great relationships and offering an awesome service or product to your customers.


4 Things IVF Clinics Can Learn From 1 Patient


by Kevin Gallagher

Are you an IVF Clinic?

Looking to understand buyer behaviour online?

Around 48,000 couples per year in the UK receive IVF treatment. My wife and I are one of those 48,000.

Many people don’t like discussing the fact that they are going for IVF as the subject does seem to have some taboo surrounding it.

My wife and I have been trying for a baby for two years with no success and we are about to go for IVF treatment. This post came about because of our frustration on the lack of credible information out there.


Do Edinburgh Businesses Know Who They Attract with their Digital Marketing?


by Kevin Gallagher

Are you attracting the right people?

Do you know who visits your website?

As an Edinburgh business you need to know who is visiting your website and why.

If you don’t know, then how can you create content that talks to them?

How can you speak to them on a personal level and address their pain points?

By knowing all of these things you can really help to improve your bottom line. In this article I aim to explain the three types of people who are visiting your website right now and why you need to know who they are.

When you do digital marketing, are you getting feedback as to who it is that visits your website and why?

By being able to answer these questions your digital marketing will be far more successful. See below to help you understand who is visiting your website.


4 Secrets of Successful Healthcare Websites


by Kevin Gallagher

Are you in charge of generating more leads?

Is your healthcare website not generating enough leads?

In this article, I will discuss four ways that you can quickly increase the leads on your website. Let’s put into context what you should be converting from your website.

According to a recent study by MarketingSherpa, your healthcare website should be on average converting at 8%. Although this will vary for different verticals within healthcare.

This study suggests that your website should be converting 8 of every 100 people who visit your website.

Is your conversation rate higher?

Then well done you, perhaps you don’t need to read this article. If your website is performing at a much lower rate, then I hope you can get some actionable tips to improve the number of people making contact through your website.


How Edinburgh Businesses Can Attract Relevant Traffic to Their Website


by Kevin Gallagher

How do you attract the right kind of people to your website?

Is your Edinburgh business struggling to attract the right kind of people?

How do you do this?

Well, you create content that answers your questions that your customers have.

When a prospect first begins to research your services online, they begin with typing a question into a search engine.

Around 81% of all purchasing decisions start with a search on services such as Google.

By creating a blog on your website and answering the questions, you will show up in the search results for these questions.


The Shocking Truth about Your Healthcare Website That May Be Crippling Your Business


by Kevin Gallagher

Is your healthcare business generating enough leads?

Are you acquiring patients at the rate you want?

In this post I will show you how to create this sales engine and nurture your traffic from a stranger right the way through to a happy patient or client.

In the good old days, healthcare businesses only needed a simple web presence as old traditional marketing was still effective.

As time has gone by more and more businesses have seen a sharp decrease in the ROI from the old traditional marketing (I question if we ever knew the ROI of outbound marketing).


A Buyers Guide to Digital Marketing in Edinburgh


by Kevin Gallagher

As an Edinburgh business, choosing the right digital marketing agency to partner with is hard. You want to do the best research you can to help you to find the company that best fits your Edinburgh business.

You want to be sure that you are making the right choice. But where do you start? What do you need to look out for? And how do you find one that’s good?


Healthcare Marketing: Analysing the True Cost of Trade Shows


by Kevin Gallagher

When it comes to healthcare marketing, a lot of businesses have relied on the use of trade shows as a big part of how they generate revenue. It was a great way to meet your potential customers face to face and lots of them.

If you are a healthcare business and are already doing trade shows you may find this post helpful and even if you have never done one before, and are thinking of doing one, this is a great place to start.


Which CEO Problems Can Digital Marketing Help Solve?


by Kevin Gallagher

It took me some time to learn but it's always wise to try to see things from other people’s point of view.  Everyone has problems that they need to solve and if you want to help someone solve their problems, you first must understand what the problems are and see it from their perspective.


4 Healthcare Marketing Trends That Are Achieving Results over Traditional Sales Methods


by Kevin Gallagher

Healthcare organizations that rely on a combination of what are considered “tried and true” marketing tactics - referrals, direct marketing, trade shows, and telemarketing – are discovering a problem. These traditional tactics no longer work. At least, not well enough. Which is why we are sharing with you four new healthcare marketing trends that are changing the way this industry does business.


99% of Small Businesses fail at Digital Marketing, Be a part of the 1% that Don’t


by Kevin Gallagher

One of the reasons Stargazer was created was because I wanted to help people grow their businesses. When we partnered with HubSpot we were very excited as we could create fantastic marketing campaigns that will really grow businesses.

If you are in sales you will know that when you speak to a prospect you are always qualifying them to see if they are a good fit.


A Doctor’s Buying Journey: Forget Print, it’s Time to go Digital for Healthcare Marketing


by Kevin Gallagher

Who will find this information helpful?

If your business sells to hospitals, or if doctors are your target market, then I'm sure you will find this blog post most interesting as I discuss a doctor’s buying journey. I have examined a recent Google survey which interviewed over 500 physicians to understand how they do research and buy online.


How to turn your Website into Your Biggest Digital Marketing Asset – Part 2


by Kevin Gallagher

Your website is your biggest marketing asset, you maybe just don’t know it yet. In this two part series we look at how I can help you to turn your website into your biggest digital marketing asset.

If you haven’t read part one you can read part one of the digital marketing asset series here. Go on, I will wait here until you come back.

Ready to go? Good then let me continue.


How to turn your Website into Your Biggest Digital Marketing Asset – Part 1


by Kevin Gallagher

In this two part series I will be taking a look at how you can turn your website into your biggest digital marketing asset. How you can turn your website into a virtual sales person that will generate you leads and sales for many years to come and at a much reduced cost.


Healthcare Marketing: How to Sell to Hospital Administrators


by Kevin Gallagher

As a business that sells to the healthcare sector, it can be hard to reach the people you really need to reach in order to show them the benefits of your product or services.

By understanding how hospital administrators buy new products, you can create content helping them to make their buying decision. Also by understanding the problems and challenges they face, you can create inbound marketing that is helpful.


Digital Marketing Advice: Make your Website Smart in a world of Dumb


by Kevin Gallagher

As a business owner before you start tinkering with your website you first must understand who your website is for. Who are you talking to? What action do you want them to take when they arrive there?


7 B2B Marketing Secrets to Turn Your Website into a Sales Machine


by Kevin Gallagher

Like all great structures you need a solid, well thought out foundation to build something remarkable and your website is no different. Did you know inbound websites average conversation rate is double the rate of non-inbound websites?


Can Inbound Marketing get me Results in the Time I Need?


by Kevin Gallagher

As a business owner I’m sure you have goals and these goals have a timeframe of when you would like to achieve them by.

This is an area which always comes up for discussion with clients so I put together this article to discuss if inbound marketing can get you results in the time you need.


9 Business Goals Inbound Marketing will help me Achieve


by Kevin Gallagher

Every business has goals and every department within a business has goals too. The purpose of inbound marketing is to help you to achieve your goals whether you are a CEO/business owner or a marketing manager.


15 Strategies for Attracting More Website Visitors


by Kevin Gallagher

The title of this post may have attracted your attention due to the fact you want more traffic and getting more traffic means more leads and sales. Right?

It is true we want to attract more traffic but it must be the right kind of traffic. You want traffic that is likely to convert and not just leave. If you’re a business owner you will find this post helpful to not only come up with ideas of how to attract the right people, but what to do with the visitors once they arrive. Did you know that on average traffic from an organic search have a 14% close rate?


SOS…My Website Doesn’t Convert Visitors into Leads! 8 Remedies


by Kevin Gallagher

I’m guessing that you have found this blog post because your business website is not converting your website visitors into leads. I am going to give you some tips that will help you to change all of that.

As a business owner, or the person in charge of reaching your sales targets, it can be hard to understand what exactly needs to be done to increase leads. Perhaps your website is not an area that your business has been pushing to get leads and sales.


How Inbound Marketing Attracts Visitors & Nurtures Them Into Customers


by Kevin Gallagher

Every business experiences the same challenges when it comes to generating leads online. There just doesn’t seem to be enough leads and some of the leads that do come through are either not relevant or are not ready to buy.  According to HubSpot, only 50% of leads are qualified but not ready to buy

So what do you do?


How Social Media Can Attract Visitors to Your Website


by Kevin Gallagher

Are you one of these businesses that say we need to be doing social media but you’re not sure why and how?

This is a common challenge many businesses have and the same can be said for digital marketing, SEO and PPC. The problem is you need to have your sales engine working on your website before you spend more time on these things.


6 Reasons to Use PPC in an Inbound Marketing Strategy


by Kevin Gallagher

If your company runs a PPC campaign, it may be time to change the way you think about how you leverage PPC as a successful marketing tactic and start to think of it as more of an inbound marketing tool. 89% of advertisers buy ads for keywords that they already rank well for on Google.


Quick Guide to Integrating SEO in an Inbound Marketing Strategy


by Kevin Gallagher

Search engine optimisation (SEO) is a big part of inbound marketing and it plays a key role in attracting your buyer personas to your website. 81% of all online purchases begin with a search and this is where your customers will start their research.


What Results to Expect from Inbound Marketing


by Andrew Dymski

A question we hear from every business owner we speak with is “What results can I expect from inbound marketing?” Well, here is the answer.


Who Creates the Content in an Inbound Marketing World?


by Kevin Gallagher

With 46% of people reading blogs more than once a day and 93% of B2B marketers and businesses using content marketing the need to be creating content has never been greater.

For you, a business owner, it is difficult to see how on earth you are going to create all of this content. If you are considering inbound marketing you will know that it does involve creating a lot of great helpful content.


B2B Marketing Strategy: Take Control of Your Teams With a Sales and Marketing Service Level Agreement


by Chrishamilton

In a perfect world your sales and marketing teams work together in harmony. Marketing will consistently find perfect leads and Sales will sell your product to each one of them with a minimum of fuss.

Unfortunately, we don’t live in a perfect world.


How to Tell an Edinburgh PPC Expert from an Amateur


by Kevin Gallagher

As a business owner in Edinburgh it can be difficult to assess if your PPC expert is doing a good job for your business. Ultimately they should be judged on your Google ads producing results and in most cases this would be sales, leads and telephone calls.


4 Financial Leads Generation Mistakes You Don't Know You're Making


by Kevin Gallagher

Meet John, the financial and marketing director at Woodstock & Woodstock a large financial company. He has worked in the industry for over 20 years and has seen his company grow from a very small business to a company that now has 4 offices nationwide and a 20 strong sales team.


PPC Consultant Advice: 5 Ways Your PPC Budget is Heading Down the Drain


by Kevin Gallagher

Google AdWords PPC services can be a quick and instant way to drive targeted traffic to your website.

Wait… we have heard this before but your AdWords campaign is just burning money left right and centre.


Legal Marketing Services: How Solicitors can find the Time for Successful Marketing


by Kevin Gallagher

As a solicitor you will know that finding the time for marketing is one of your biggest challenges, I hear it all the time from our clients and prospects.


How to Get Rid of Online Lead Generation Problems Once and for All


by Kevin Gallagher

You open the email entitled “marketing report” and glance over some of the figures.

You see that the cost of advertising is high but there is no mention of how many leads or sales your marketing has produced this month.

Managing Expectations Between Businesses and Digital Marketing Agencies


by Kevin Gallagher

When it comes to hiring a digital marketing agency expectations are high. We wanted to discover what the expectations were for both marketers and businesses. So we turned to the 2013 RSW agency-marketers business report for some answers.


Solicitors Marketing Advice: How to Pay Less for Leads


by Kevin Gallagher

We have all done it, spent money on advertising that didn't work, lured in by the promise of thousands of potential clients just sitting waiting for you to send them your advertising message so they can buy your products or services.


What is Inbound Marketing? – Learn How your Business Should be Marketed


by Kevin Gallagher

What is Inbound marketing?

Inbound marketing is all about pulling people towards you and your company, instead of going out to get them.  It's a marketing philosophy that's all about publishing the right content at the right time, making your business as attractive to customers as possible.


How to Create a Landing page that Generates Your Business Leads?


by Kevin Gallagher

If you are not familiar with landing pages, a landing page is a page on your website that people land on after clicking on what we call a call-to-action.

Most businesses do not use landing pages but they are a highly effective way to turn anonymous visitors that come to your website into known leads


Growing Your Law Practice: Increase Leads and Win More Business


by Kevin Gallagher

Marketing is changing because the way people buy has changed. So for a law firm like yours to generate more leads and win more clients, you have to change with it. So has the way your growing your law practice has to change.


Legal Marketing Tips: How Your Firm can take Advantage of Public Access


by Kevin Gallagher

I recently received a telephone call from a company, they will remain nameless, who informed me of the new public access law and how people can now approach barristers directly without going through a lawyer or solicitor.

They further went on to explain that they could sell me a database of over 8,000 decision makers within the UK legal industry. Names, email addresses and telephone numbers etc.


5 Ways your Relationship with a Digital Marketing Agency Fails & How to Avoid It


by Kevin Gallagher

Following on from one of my previous articles entitled “10 Things You Must Ask An Online Marketing Agency”, I thought I would turn the tables a little and ask what a digital marketing agency should ask of you?

We all have to remember that we want to build a trusting and lasting relationship between you the client and the agency.  A relationship takes time to form and the client must know that this is not all one sided.


Pet Care: How to Adopt a Digital Marketing Consultant


by Kevin Gallagher

So you've decided to take the plunge and adopt a digital marketing consultant. Maybe you're even adopting a whole litter. Congratulations! It's a big step—and a huge responsibility!—but the rewards of adopting digital marketing consultants are great.


6 Marketing Automation Features Every Business Needs


by Kevin Gallagher

When you’re shopping for a marketing automation provider, take a look at The Big Marketing Automation Software Comparison and look for the combination of features and price you need. Lead generation and workflows are the two main areas that every marketing automation package should focus on.


To Businesses who want Results on Facebook but Don’t Know Where to Start


by Kevin Gallagher

By now, you’ve probably heard of the wonderful marketing tool that is Facebook. What was once known just to college students and long lost relatives is now one of the biggest marketplaces for businesses looking to solidify their brand and increase sales.


Digital Marketing Advice Your Business Can’t Afford To Ignore


by Kevin Gallagher

The top three things that businesses commonly get wrong in digital marketing are their online presence, customer engagement, and creativity. Many people marry their company’s online presence with one specific platform by relying on a third party application for everything.


What is a Digital Marketing Plan and Why do You Need it?


by Kevin Gallagher

A successful digital marketing plan pulls together all the marketing strategies that you are using and makes sure that they are working together to give you the best possible return on your investment (ROI).


A Business Owner's Quest: A Guide to Finding the Holy Grail of Digital Marketing Agencies


by Kevin Gallagher

If you're a business owner or marketing manager, thinking about shopping for a new digital marketingagency, you're not alone.  A 2011 survey of marketers by the business development firm, RSW/US, found that just 44% of company marketers were truly happy with their primary agency. That figure was down slightly from the previous year, when 47% of businesses expressed happiness with their agency.


Online Marketing Tips Every Business Should Know


by Kevin Gallagher

Businesses tend to have the idea that online marketing always generates viral growth and massive profits with little effort. The reality is that you must put in some time, focus less on sales and more on marketing, develop great content, help customers solve problems, and only then will you begin to create the brand evangelists that lead to success.


5 Online Marketing Strategies Your Mid-Sized Business Needs


by Kevin Gallagher

Marketing executives at mid-sized companies have a difficult problem attracting new business because large enterprises can outspend them on lead generation. Having effective online marketing strategies to generate inbound leads

Are SEO Companies Doing it Wrong? [You Need To Read This]


by Kevin Gallagher

In 2003, search engine optimisation, better known as SEO, was a fairly new idea. Myspace had just hatched, Facebook was still a few years away, and inbound marketing was a foreign idea almost a decade from fruition.


How Search Engine Placement Integrates with Inbound Marketing


by Kevin Gallagher

Think about yourself as a consumer. Do you generally get information about products from the newspaper and flyers in the supermarket or from content-based sources, like blogs, podcasts, and social media? Is it easier for your friends and business


Everything you Need to Know about Email Marketing Automation


by Kevin Gallagher

Email marketing is a tried and true method of online marketing. It is usually fit into an inbound marketing framework by acting as an extension of a website or blog, delivering content to customers that will draw them back to the site.


How a Digital Marketing Strategy has Changed and Why You Business Needs to Too


by Kevin Gallagher

In the good old days of marketing not so long ago, the number of platforms that brands had to access in order to convey their messages were limited. They could reach their target markets through a few television stations and radio outlets, some newspapers, and a handful of magazines.

But today's audience is much more scattered and fragmented by the proliferation of media sources—tv stations, millions of websites, and a plethora of social networks. And by and large they have become inured of traditional marketing tactics.


How to Get the Best out of Your Digital Marketing Consultant


by Kevin Gallagher

There's a reason digital market consultancy is the new "it" topic in the field of business and marketing. The internet has become a seamless part of how companies operate, how people interact with one another, and how businesses reach out to clients.


Marketing Automation CRMs: Making Magic With Modern Marketing


by Kevin Gallagher

Consider the hours your company spends each week on marketing endeavors. If you're like most companies, the time you spend connecting with potential clients and customers is significant. In fact, in 2012, an average of 10.4% of a company's revenue was funneled into marketing advances.


How to Market your Business with Inbound Marketing


by Kevin Gallagher

The team over at HubSpot have created a great infographic that covers How Inbound Marketing Works, From Start to Finish. However, there is only so much you can put in an infographic.


How Marketing Automation Works and Why Your Business Needs It


by Kevin Gallagher

Your marketing team can fill their day keeping up with all the messages your company sends out on social media and email, or they can focus on converting leads to sales. Marketing automation allows you to develop triggers to send just the right information to your customers


Why an Inbound Marketing Checklist will Save you Time and Money


by Kevin Gallagher

If you have become overwhelmed with the task of keeping up with online marketing, you are not alone. Inbound marketing has evolved into a complex art, and mastering it has never been more important. Developing a system for success begins with creating an


The ABCs of DMAs: Why it Might be Time to Hire a Digital Marketing Agency


by Kevin Gallagher

It has become a commonplace of modern marketing that companies no longer "sell" their products or services to customers. Gone by the wayside are the days when a well-produced commercial or a well-placed ad alone could drive sales. Gone as well are the "good old days"


Why Inbound Marketing is Perfect for Your Niche Business


by Kevin Gallagher

So, you've successfully created your niche business, but you can't help but notice that something's missing. Could that something be --customers--perhaps? If you're selling a product that people want, there's no way your sales should be slipping away, unless of course your marketing isn't up to par.


10 Things You Must Ask An Online Marketing Agency


by Kevin Gallagher

It has become very easy to start a business today. Simple throw together a website and start diverting search traffic. Presto, you're a legitimate business and a good looking website is all it takes for people to start taking you seriously.


Marketing Automation Tools:Will Marketing Automation Work for Your Business?


by Kevin Gallagher

It's not hard to understand why many companies struggle in their marketing efforts. In theory, the concept is simple: reach out to as many people as possible in your target demographic and build your sales or customer base by nurturing strong leads. In practice


The Alarming Truth about Inbound Marketing and Sales


by Kevin Gallagher

Sales are dwindling, you've spent thousands of pounds of your outbound marketing campaign, but your business hasn't benefited. If this is you, trust that you aren't alone. Most business owners find themselves in this position when using outbound marketing solutions.


Advantages Of Inbound Marketing - You Would Be a Fool To Ignore This!


by Kevin Gallagher

Many businesses today have been left a little shell shocked by the rapid marketing transitions that have occurred over the past few years. And just when they thought they had their online marketing covered by launching a website, they find they are struggling again.


3 Simple Inbound Marketing Goals you Should be Focusing on Right Now


by Kevin Gallagher

One of the biggest problems I see when companies start with inbound marketing, or indeed any kind of marketing, is that they have no defined goals. Every business owner should first of all define what it is they want inbound marketing to do for their business.


The Secrets to Inbound Marketing for B2C Revealed - Just Don’t tell Anyone


by Kevin Gallagher

Business to Consumer marketing (B2C) has been around for years. But what is the most effective way to grab the attention of your target audience? In this article we explore inbound marketing for B2C businesses: what it is and the benefits that it brings.


Inbound Marketing Analytics - Every Businesses Dream?


by Kevin Gallagher

The historical problem with marketing has been determining its actual return on investment. The old days of print, radio and TV advertising were never that good at showing us if our marketing was working. Now that we have inbound marketing,


4 Inbound Marketing Services that will SkyRocket your Sales


by Kevin Gallagher

It can be very frustrating when your businesses website is not performing as it should. The number of leads you see every month seems to be stagnant, when they should be increasing month after month.  If you don’t have leads you can’t get sales, to be more accurate, you can’t get sales if you don’t attract the right kind of visitors to your website but we will get to that in a moment.


Social Media: Inbound Marketer's Best Friend or Mortal Enemy?


by Kevin Gallagher

Even though social media is hailed as the inbound marketer’s dream medium for getting to know prospects and increasing conversions and closes – even the Inbound Marketing Summit


What Does an Inbound Marketing Agency Do?


by Kevin Gallagher

Have you ever wondered what an inbound marketing agency actually does? Many people can be confused by the term ‘inbound marketing’, as they don’t really know the benefits they will receive when hiring an external agency. This is because the definition of ‘inbound marketing’ is not always clear.


Five Inbound Marketing Tips for the Financial Sector


by Kevin Gallagher

In the web marketing space, there is certainly no shortage of inbound marketing wisdom, but as far as the financial sector goes there's not a lot of insight. This is largely because leveraging the core of inbound marketing


The 5 Step Guide to Inbound Marketing for B2B


by Kevin Gallagher

Running a business is tough. I'm sure you already know this and don’t need me to remind you! You will also know that getting your marketing to work for you can be difficult. This is where inbound marketing for B2B comes in.


How to Optimise your Lead Nurturing Campaigns


by Kevin Gallagher

Now, you are almost ready to press the go button for that powerful lead nurturing campaign that will revolutionise your business marketing efforts. Just a few more tweaks to consider.


6 Steps to Setting up a Lead Nurturing Campaign


by Kevin Gallagher

Step one: Check your messages

If you are already sending out marketing emails, step back and look at the message you are sending your leads. A golden rule is not to send any emails that are really dressed up sales material.


Your Essential Guide to Lead Nurturing


by Kevin Gallagher

What is lead nurturing?

Also called marketing automation, drip marketing or an auto responder, lead nurturing is sending a series of automated messages to a lead to gauge the best time to hand them to the sales team as a prospective customer.


How to Measure Success of your Lead Nurturing Campaigns


by Kevin Gallagher

Setting up your auto responders is most but not all of your lead nurturing campaign. Last, but by no means least, is measuring your campaign performance. To work out if the campaign has hit the mark, you need to decide the targets and set out the metrics to measure for success.


7 Magnificent Ideas for Creating Lead Nurturing Content


by Kevin Gallagher

One of the themes throughout the lead nurturing guide  is generating the right content for your lead nurturing campaign. If you are not a professional content writer, you need to have some idea of what to put together for your leads to read on your web site and in your auto responder emails.


The Big Marketing Automation Vendor Comparison


by Kevin Gallagher

Update October 1st 2013: As of the 1st of October 2013 HubSpot's pricing  has changed. Please visit their pricing page for further information.

Marketing automation tools are an essential part of inbound marketing, but have you ever tried doing research to see which software is best for you?


5 Inbound Marketing Predictions you Should Prepare for


by Kevin Gallagher

In any conversation about the inbound marketing space, forecasting or predicting the future is usually at the forefront. This is largely due to the fact that as inbound marketers we can't afford to guess.


What is a Lead Scoring System and How Does it Lead to More Sales?


by Kevin Gallagher

One of the problems sales teams have is determining how hot a lead actually is, as not every lead your sales team receive is ready to buy. Some may only be researching which company is the best to use.


Building the Motivation to Buy


by Alison Hartley

Those of us who run small to medium businesses tend to be hugely passionate about what we do, and extremely keen to offer value to our clients.   We KNOW we can help them achieve more, if only we could get in front of the right person, or get them to understand what we do.

Passion is great, and is one of the things I love about meeting people at networking events who are there to share what they do.  However we all have to sell, and that is sometimes where we get stuck.


B2B Lead Generation: Why your Website is not Generating Leads


by Kevin Gallagher

Your website sucks! How do I know this? Because most websites suck and why should yours be any different. I’m sorry if that is a hard pill to swallow, but it’s true. Don’t be too hard on yourself though, it’s not your fault. Far too many websites get designed by committees and if you had your own way things would have been different, right?


How to Increase Website Leads the Smart Way


by Kevin Gallagher

People tend to think that a good way to increase website leads is to add more traffic to the mix so they increase their advertising spend on services that bring them traffic. This could involve buying more advertising on Google, increasing their SEO budget or spending more on Facebook ads.


3 Advantages of Lead Nurturing that will Make your Customers Smile


by Kevin Gallagher

Fact:  Successful lead nurturing will turn more of the visitors to your website into customers.

I really hope this first sentence has caught your attention and has motivated you to read the whole of this article as this will help you

How Can I Add Google Analytics to WordPress?


by Kevin Gallagher

If you don't have technical knowledge then it may not be that simple to add your Google Analytics code to WordPress. Some themes make it easier for you but i would recommend you use the WordPress Plugin described in this video. It  will not only make it easy to add but also gives you some extra functionality.


Inbound Marketing for Small Business has Never Been This Easy


by Kevin Gallagher

There is a reason why so many small businesses are using inbound marketing to increase their sales and leads online;  it is so effective at generating leads and sales at a low cost. Now, I know a lot of you will say that inbound is not free and yes, you would be correct but it can be done on a budget if you are a small business.

Time is the biggest expense for small businesses

I run a small business and I know that time is not a luxury most small businesses have as you are wearing so many different hats that getting time to do your own marketing

Where do I Find the Google Analytics Code?


by Kevin Gallagher

We have all done it, we have wanted to add our Google Analytics code to a website and we ask our·selves the question where do I find the Google Analytics code?


A Simple Guide to Inbound Marketing for Solicitors


by Kevin Gallagher

Inbound marketing is ideal for many businesses and law firms in particular are really well suited to this kind of marketing. So if you are a lawyer or solicitor and want to see how inbound marketing can help you


7 Little Known Truths about Inbound Marketing Prices


by Kevin Gallagher

There are a few posts on this subject out there already but with regards to the cost of inbound marketing, the response is usually ‘it depends’. Well I am going to give you a straight answer and say:

SEO Strategies that You Need to Stop Using in 2013


by Kevin Gallagher

Google has the habit of changing the rules of the game quite often. The SEO community was shaken twice in 2012. Google Panda and Google Penguin killed a number of optimisation techniques that used to deliver amazing results in the past.


How do I get More Visitors to my Website?


by Kevin Gallagher

How do I get more visitors to my website? I must have been asked this question hundreds of times and it is closely up there with the most common question I get asked; How do I improve my rankings?  The answer I give is always the same.

Can Multiple People Use Google Analytics?


by Kevin Gallagher

Sometimes you will want to share your Google Analytics profile with other people. In this short video (2m 41s) titled  Can Multiple People Use Google Analytics? I will show you how to add users to Google Analytics.


The 9 Must Have Free WordPress Plugins for Infusionsoft Users


by Kevin Gallagher

If you use WordPress for your blog, you will soon realise that integrating Infusionsoft can sometimes be challenging. After weeks of researching and testing the best solutions, I have come up with this list of 9 WordPress plugins for Infusionsoft. This will ensure you get the best out of Infusionsoft and make your inbound marketing efforts much easier.


Why You Should Measure Customer Satisfaction and Ways to Improve it


by Kevin Gallagher

Have you ever watched undercover boss? If you haven’t then the premise is a boss of a large company goes undercover and works alongside his employees for a week to get a better understanding of how the business is doing.


How to get More Leads for Your Business the Inbound Marketing Way


by Kevin Gallagher

Generating leads for your business is the fuel that keeps your business running, finding new ways to get leads is an essential part of any successful business. However with consumer behaviour changing and more people choosing to tune out of traditional


Search Engine Placement a Jargon Free Guide for Business


by Kevin Gallagher

 We have all heard of SEO, right? This stands for search engine optimisation. Lots of SEO companies that offer SEO services can sometimes turn what should be a great way for a business to generate leads and sales into learning another language.

Stephen King once said “You don’t need to understand the combustion engine to drive a car.” This is also true of SEO.  However for those of you that would like to learn more, we have put this jargon free guide


The Four Lead Nurturing Stages Every Business Should Know


by Kevin Gallagher

Lead nurturing is a very effective way to turn more of your website visitors into leads and customers. 95% of your traffic does not convert. If you do not nurture these prospects into leads, then these potential customers will just end up buying from your competitor.


8 of the Best Inbound Marketing Blogs You Need in Your Life


by Kevin Gallagher

We are all busy people and finding the best information on inbound marketing takes time. So we all look to the top inbound marketing blogs to get this information, but the problem being it is not always easy to find the best ones.


Discover 7 Inbound Marketing Buzzwords every Business should Understand


by Kevin Gallagher

Every industry has them, the words that make your eyes glaze over and make you nod and say “yeah, yes, oh yes….I understand", when really you have no idea what the heck they are talking about.


Is Inbound Marketing the New SEO?


by Kevin Gallagher

Having worked in the SEO industry for over 10 years, I am now the founder of an inbound marketing agency.  With my experience and knowledge I thought I would take this opportunity to discuss the following questions:  Is inbound marketing the new SEO?


Inbound Marketing and CRM the Perfect Combination?


by Kevin Gallagher

Inbound marketing can generate your business some seriously hot leads but without the CRM to track what’s going on, you will have some real difficulty sorting through those leads.  Tracking these leads will also keep your sales team up to date with leads behaviour and which ones are ready to be contacted.


How to Qualify Business Leads with Inbound Marketing


by Kevin Gallagher

How to qualify business leads can sometimes be difficult as you may not always know how interested leads are in your product or services. So how do you qualify your business leads?


Five of the Best Books on Inbound Marketing you are Likely to Read


by Kevin Gallagher

Before you invest in anything it is always a great idea to do some research so you can get an idea of what kind of risks are involved and what kinds of rewards there are.


How to Create an Effective Google Marketing Strategy


by Kevin Gallagher

 

 

Introduction

Setting up a Google AdWords account is easy but I am not going to tell you that creating a Google marketing strategy is. It takes time and hard work.

Any good PPC company will tell you this.


How to Generate Leads For Your Business…. You have The Answers!


by Kevin Gallagher

How to generate leads for your business need not be as hard as you think and I’m willing to bet that you already know the answers or should I say the questions.


The Ultimate Guide to Buying SEO in Edinburgh


by Kevin Gallagher

Are you looking for SEO services in Edinburgh, but don't know where to turn?

There's so much to bear in mind when looking to buy SEO - partly because SEO has changed so much, and partly because finding the right fit for your business is oh so important if you want to get it right.

Having worked as a digital marketer and head of SEO at two previous companies, I thought I'd put together this ultimate guide to help you out.

We've covered everything from what to expect from an SEO company in 2016/2017, to questions that'll help you choose the right company for you - we've even listed 7 of the most popular SEO companies in Edinburgh.

This is a jam-packed resource that you can share and bookmark for future use, so let's dive right in, shall we?


How to Capture Leads on your Website with Inbound Marketing


by Kevin Gallagher

How to capture more leads on your website is a question every business asks themselves but did you know that 95% of your website visitors don’t turn into leads? Well it’s true, and the reason for this is that not everyone who lands on your website is ready to buy. Some may only be in research mode where they are looking for more information on the products and services you sell.


Discover the Best Inbound Marketing Ideas That Work


by Kevin Gallagher

The greatest thing about inbound marketing are all of the endless possibilities that it brings to any company's marketing strategy, especially when compared to older, traditional methods. While outbound normally meant only a few main strategies, there can be dozens of channels all generating high quality leads and sales from all sorts of types of content.

Can I Export Google Analytics Data?


by Kevin Gallagher

It is very easy to export your data from Google Analytics. You can export it it in a range of different formats to suit your needs.


b2c Lead Generation Tools you Need Right Now


by Kevin Gallagher

Businesses don't need to figure out what works in b2c lead generation all alone, they can have resources, tools, and even agencies to help make all of the right decisions and create a winning campaign that consistently brings in quality leads and revenue. There are countless resources out there, all of them inexpensive or even completely free to use that can be used today.


The Great Inbound Marketing V Outbound Marketing Debate


by Kevin Gallagher

As consumers continue to utilise the Internet to find the answers they want about products and services they are interested in, traditional marketing is quickly becoming obsolete.


Website Usability Explained in 3 Minutes or Less


by Kevin Gallagher

A massive thank you goes out to Neil Patel for taking time out from his busy schedule to answer these questions. Neil is recognised as one of the top 100 entrepreneurs under the age of 30 and is co-founder of both Crazy Egg and KISSmetrics.


PPC Advertising: 8 Quick and Simple Tips to Increase your Results by over 100%


by Kevin Gallagher

If you have ever run a PPC campaign then you will know that getting it to perform can be difficult. With over 10 years experience in creating PPC campaigns, I thought I would share these 8 tips that can really make a difference to your click through rates and in turn will bring down your costs.

Can I Exclude my IP Address From Google Analytics?


by Kevin Gallagher

 

What’s an IP address and why do I want to exclude it? An IP address is an address your internet service provide assigns to you to identify you on the internet.

This address can be added to Google analytics so when you visit your website these visits and actions are not counted in Google analytics.

How to Gain Twitter Followers: The Good V The Bad [infographic]


by Kevin Gallagher

 

Gaining Twitter followers can sometimes be difficult. New research from the Georgia Institute of Technology uncovered some helpful tips in gaining more Twitter followers by analysing 500 Twitter accounts over 15  months.

Instead of giving you a boring list we thought we would create this nice infographic to demonstrate what things you can do to help gain more Twitter followers.

But remember it’s not all about the numbers!

Can Google Analytics Track Email Opens?


by Kevin Gallagher

If you wanted to track open rates of your emails I would recommend use a program like Mail Chimp as Google Analytics can’t track email opens.


All Successful Businesses know These 3 Lead Nurturing facts


by Kevin Gallagher

One of the largest foundations of lead nurturing when it comes to online marketing is through B2B companies, who are offering their services to other businesses and making things simpler for everybody involved.


Online Marketing Automation for Smaller Businesses


by Julian

CASE STUDY – How Infusionsoft enables small/medium size businesses to have a powerful, automated online marketing system that until recently only larger rivals with deeper pockets could afford.


Why your Business Should Consider getting an Explainer Video


by Ankit

If Video killed the Radio Star, will the video kill the text based internet? We are living in a constantly evolving world where technologies are changing at a faster rate than at any time in history and the businesses who adapt to these changes are winning.


How Can your Business Benefit from SEO?


by Kelvin Newman

As we all know, these days SEO is big business, every brand and company is out there fighting for online visibility. The growth of companies setting up shop only online has reached new heights which has further increased online competition.

Can Google Analytics Track Downloads?


by Kevin Gallagher

Can Google Analytics track downloads? Google Analytics is more than capable of tracking downloads. However, for it to do so you will need to add code to your download links.


Mike Blumenthal Talks Google+ Local


by Kevin Gallagher

We were very lucky to obtain an interview with Mike Blumenthal who is one of the world’s most renowned authorities on Google+ Local. Mike blogs at http://blumenthals.com/blog/

where you can find a wealth of information on the Subject of Google+ local. I would personally  just like to say thank you very much to Mike for taking the time out to answer these questions and sharing with us these great insights.

Can Google Analytics Email me Reports?


by Kevin Gallagher

Google analytics is a really great tool to analysis your visitor behaviour. One question we get asked a lot is “can Google Analytics email me reports? “Yes it and this short video will show you how.


4 Kick-Ass Lead Nurturing Best Practices


by Kevin Gallagher

When there are new changes to marketing and advertising, there also comes a new crop of marketing methods and terminology that any business should be aware of. Things like social media advertising, content marketing and customer relationship management are all topics that need to be discussed and their practices implemented for the best sales results.


How to Calculate the Real ROI of Lead Nurturing


by Kevin Gallagher

There are several goals, returns on investment (ROIs) and other data that a business needs to keep a careful eye on, but one of the most important (and biggest) happens to be the ROI


SEO Tips: 55 SEO Questions Answered in 140 Characters or Less


by Kevin Gallagher

We have searched the internet and determined the most popular questions about SEO.  As we are all short on time, I have answered these questions in 140 characters or less.

Of course a lot of these questions do need more than 140 characters to explain in full but I hope these answers give you a good snapshot and provide a baseline for further research.