If you have become overwhelmed with the task of keeping up with online marketing, you are not alone. Inbound marketing has evolved into a complex art, and mastering it has never been more important. Developing a system for success begins with creating an inbound marketing checklist, and following through with it.
Keeping up with analytics, re-evaluating your social marketing strategy, making sure your blog content is relevant, all of these things take time. Inbound marketing has become so important that there is an entire conference devoted to it, Inbound.
With that in mind, it is surprising how few businesses fully grasp the importance of using online marketing tools to grow their business. These are just a few statistics that highlight the how important it is to stay current and know your audience.
88% of consumers who search for local businesses on a mobile device call or go to that business within 24 hours.
90% of all media interactions are screen based.
93% of small and medium business websites are not mobile compatible.
85% of customers search for local businesses online
72% of consumers trust online reviews as much as personal recommendations.
Having an inbound marketing checklist can keep your efforts focused, simple, and effective. The following are some tips that can help keep your inbound marketing efforts more streamlined, giving you a better return on your marketing investment.
Stay on top of your blog
Regardless of how often you post, you should check your blog daily so that you can respond to comments and questions. If you find negative feedback on your blog, respond professionally and stay focused on the solution. Of course, if comments are offensive or abusive, delete them. Monitor your blog, looking for the following things:
Is your blog content relevant, engaging, and informative?
Is it search-engine friendly?
Do you have current contact information on your blog?
Are you interacting with your readers by responding to comments and questions?
Be sure to monitor your analytics
This is an incredibly important part of your inbound marketing checklist. Not only do you want to know how much traffic you are getting, you want to know where that traffic is coming from. You also want to know who is visiting your site, what they are reading, downloading, and commenting on. There are a ton of tools out there that can help you analyse this data and turn it into valuable leads.
Have a daily social media routine
Social networking is incredibly important, and it can be easy to drop the ball if you are not careful. You need to check your social media throughout the day. Ones to watch are Twitter, Linkedin, Google+ and Facebook.
Use analytics to stay on top of trends, and keep up your end by sharing, commenting, and responding.
There is a “magic mix” when it comes to social network content. It consists of 60% third party content, 30% your content, and 10% your content offers, with links to a landing page. Try to stay with this recipe as much as you can.
Make time to stay current with what’s happening in the world of social networking and how it will affect your business.
Make sure that your content provides value and is not just a sales pitch. Be a good follower by sharing relevant content and connecting with your followers.
Don’t neglect your website
Your website can get lost in the midst of blogging and social network marketing, but it is important and should be updated and relevant. You should be checking analytics on your site weekly. There is no need to check more often.
If you check daily, you will miss trends and not get a very good picture of your sites progress.Checking page views can give you a good picture of what is working on your site. Do the pages with the most views have a call to action?
Is your website mobile-compatible? With more and more consumers logging in to websites on their mobile device, it is more than just a good idea that your site be optimized for mobile viewing.
Follow up with and analyse your leads
When it comes to leads, you should be checking on them daily and weekly by sending follow up emails with offers and using analytics to track how leads are getting to your site, what they are downloading and viewing, and tailoring your content to attract new leads.
Having a daily and weekly inbound marketing checklist is the best way to ensure that your marketing strategy is working. By paying attention to analytics, you are able to spot trends and to determine what content strategies are working for you, and what aren’t. Keeping close tabs on your social media is essential for reputation management and for developing rapport with potential clients and customers.
Following up on prospects and leads, where they come from, and how they got to you should be part of your checklist.
Inbound marketing can seem complicated and time consuming. To make sure your efforts don’t go to waste, and you are getting a good ROI, make sure you are checking these items off your list on a regular basis:
- Social Media
Your inbound marketing checklist is only effective if you stick to it. Create a checklist that is tailored to your marketing goals and the needs of your business.
Re-evaluate it on a regular basis to ensure that it is working for you. How is your current online marketing strategy working for you? If you don’t know the answer to that question, it is time to find out.
Do you have an inbound marketing checklist?